Traditional Culture Encyclopedia - Traditional culture - What year was the first TV commercial in China? What was it?
What year was the first TV commercial in China? What was it?
The history of China's first TV commercial, which is like turning a page in China's modern commercial history. As far as I know, the first TV commercial in China appeared in 1979.
In that era, the spring wind of reform and opening up had just blown, and China's economy began to open up gradually. The first TV advertisement was broadcast by Shanghai TV, which was about "Ginseng and Gui Yangrong Wine". The ad was only one minute long, but it marked the beginning of TV advertising in China.
Advertising at that time, compared with today's, was very simple and plain. There were no cool special effects, no complicated filming techniques, but it was the beginning of the development of China's TV advertising industry. It was like writing our first word on the beach, simple but the beginning of countless possibilities.
Since then, China's TV advertising industry has been booming, with more and more diversified content and innovative formats. It can be said that the small "Ginseng and Gui Nourishing Wine" advertisement was like a seed that was planted, and over time grew into a big tree with many branches and leaves.
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