Characteristics of Amway Channel Marketing

Localization management, localization of production research and development, localization of management mode.

Local management: Amway constantly adapts to the national conditions, and on this basis, it constantly develops and innovates and integrates into China society.

R&D localized production: Pay attention to the broad market potential of China and focus on the long-term development in China. Localization of operation mode: Amway began to operate in the form of overseas traditional direct sales when it entered China. 1998, in order to meet the national conditions, Amway took the initiative to break the overseas business tradition of nearly 40 years and adopted the business model of "store sales plus hiring salesmen" to carry out business transformation in accordance with national regulations.