Traditional Culture Encyclopedia - Traditional culture - What should new retail do?
What should new retail do?
1, mode
Merchants need to consider what kind of business model to establish and transform according to their own characteristics. Goods and services can be moved online, so that online and offline integration can be achieved, making it easier for consumers to obtain.
2. System
You must need a mature new retail system to escort your transformation.
Step 3 operate
Relying on new and diversified promotion methods, multiple drainage can be realized. Through the rich marketing functions of mobile terminals, we will establish good relations with customers.
4. Supply chain
You can rely on system collaboration to help merchants to go to inventory and improve the transaction rate.
Extended data:
Advantages of new retail stores
Advantages of new retail stores: experience improvement, digitalization is the core.
From the consumer's point of view, the new experience brought by new retail stores is the main reason for them to go out of their homes: most of these novel experiences come from various intelligent hardware and technologies.
For example: face recognition, intelligent big screen marketing, code scanning and so on. Configure a product with an ID similar to an ID card through face recognition, introduce the product, recommend matching and so on through the smart big screen. With the help of digital technology, the key point to improve the overall operating efficiency of retail and reduce circulation loss has also become one of the sources of store traffic.
Advantage 2 of new retail stores: digital operation management
Digital operation management to avoid mistakes caused by manual negligence: commodity file management, sales data analysis; Distribution management, chain distribution and automatic distribution; Evaluation management, member files, member analysis, member reports; And consumer payment. , the whole business data interoperability, realize the whole process data management. At the same time, from inefficient labor to efficient data processing, improve the efficiency of stores and effectively organize operations.
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