The features of webcasting are as follows

Compared with TV live broadcast, the prominent feature of webcasting is the diversity of subjects. Live TV can only be broadcast by TV stations, which monopolize it, while live webcast can be broadcast by ordinary people.

In terms of content, live TV broadcast is generally aimed at emergencies or major events, while the content of live webcast is less limited, involving talent display, product display and other aspects. Compared with the singleness, seriousness, complexity and particularity of TV live broadcast, webcasting has the advantages of intuitive and interactive viewing. It can be said that there is no webcast without barrage. In addition, unlike TV live broadcast, the content of webcast can be played back and replayed because of the infinity of network storage.

Classification of network broadcasting

Broadly speaking, webcasting includes two kinds: one is webcasting of TV programs; The other is the current narrow network video live broadcast. Different from the previous graphic live broadcast, webcasting is based on the technical advantages of the Internet. It is a kind of live video broadcast, and the live broadcast channels include PC and mobile phone.

On the one hand, online video websites broadcast programs produced by TV stations, on the other hand, they broadcast online video programs produced by themselves. Online video live broadcast is a self-sufficient program of video live broadcast website, which is uploaded to the network for public viewing based on independent signals set up on site. Generally speaking, the live webcast of TV media has developed quite maturely. Online interactive live broadcast is very interactive. Anytime and anywhere live broadcast will have great development space in the future.