Traditional Culture Encyclopedia - Traditional culture - Profit model of foreign trade marketing
Profit model of foreign trade marketing
Different from the traditional annual payment mode of membership package, the inquiry payment mode means that enterprises engaged in international trade do not pay by time, but according to the actual effect brought by overseas promotion, that is, the actual effective inquiry payment of overseas buyers. Among them, whether the query is effective or not is in the hands of consumers, who can decide whether to spend or not by themselves. Although the B2B market is developing well, it is still immature. This immaturity is manifested in the fact that many inherent trading advantages of B2B transactions, such as online price negotiation and online collaboration, have not been fully exerted. Therefore, the traditional annual charging model is increasingly impacted by the query-based payment platform. "Inquiry and payment" has four characteristics: zero down payment and zero risk; Initiative and consumption right; Free push, with a wide range of goals; It is convenient to pay in time. Most enterprises don't have to take the risk of "investing tens of thousands or hundreds of thousands of yuan and not recovering the cost in one year". They can enjoy free global promotion with zero investment. After successfully obtaining a valid inquiry and identifying the authenticity and validity of the inquiry, they only need to pay the price of a single inquiry online to get the opportunity to negotiate directly with overseas buyers, and the initiative is completely in the hands of suppliers.
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