Creative elements of microfilm marketing

A business that can tell a good story can spend very little money to achieve better marketing results. And really can tell a good story, from a good script. When hundreds of millions of netizens for a micro-film plot to enjoy, the most grateful should be the creators behind the scenes. It is their hard work day and night to create, so that we can see such a good work. Because of a classic micro-film debut, let Liang 300 such micro-film behind the scenes creators are known to everyone.

"Microfilm marketing, can completely allow enterprises, spend tens of thousands to achieve hundreds of thousands, millions, or even tens of millions of advertising effect." Liang three hundred confidence, let us see the microfilm future, but also let the small and medium-sized enterprises low-cost marketing to see the hope. "In today's network environment full of ads, just an advertising video, a promotional text has been far from attracting the attention of Internet users, the only way to show the novelty of the content with unique creativity to attract the audience's attention, so that it stops to watch." Microfilm well-known creator Liang 300 said.

A while ago the fire and a moment of "Durex shoes to prevent rain" event, who would think of in the rainy days to Durex over the shoes to prevent rain? So such a Sina Weibo status once released, quickly be forwarded tens of thousands of times, and topped the hot topic list position, for Durex to bring great publicity effect. Sina Weibo's "4D micro-interactive movie" - "Li Na vs. the Goose God" successfully attracted millions of netizens to participate in the movie's plot development. The movie has successfully attracted millions of netizens to participate in the development of the movie plot. The reason why microfilm is different from other forms of online advertising lies in its interactivity, the content must be able to fully arouse the enthusiasm of netizens to participate, so that all people participate in the collection, sharing, discussion and even secondary creation, and then release the influence of microfilm.

In this regard, Durex has been the most effective. The grassroots microblogger "Workbook", which has more than 300,000 fans, published a spoof microblog "Those who go to bed before one o'clock tonight are pregnant", to which Durex replied "I'm fine, I'm fine", which attracted more than 7,000 retweets from netizens. Netizens forwarded more than 7,000 times; and when netizens spoofed and tampered with the Yida advertisement slogan "Brother, the oil is filled up ...... your Durex is also full." When Durex replied with "Durex sugar-free condoms, caring for teeth, more concerned about you", the netizens were hilarious, which brought Durex a huge publicity effect.

Nowadays, more and more microfilms are popping into the netizens' sights, and have successfully evolved into a topic that the netizens are happy to interact with. Light advertising is taking an unstoppable momentum to grab the crown of online marketing techniques. Behind every successful microfilm there is a firm advertiser, microfilm has become their marketing standard, and more and more enterprises are trying microfilm marketing. Microfilm's "precise placement, fine channels, interactive communication" features compared with the traditional TV ads' "rough wide net, mandatory coverage" features, it's easier to tell advertisers, "Where did you spend your advertising money? It is easier to tell advertisers "where you spend your advertising money" and "who is watching your ads". This will change some of the value orientation of advertisers.

In 2011, the microfilm craze swept across the Internet, and in this era of information flooding, microfilm has attracted a high degree of attention from netizens in a unique way. This has given a ray of hope to companies that are actively exploring innovative communication methods, as the use of microfilm marketing has brought unprecedented business opportunities. 2011 has seen companies from all walks of life engage in microfilm marketing, utilizing microfilm for effective communication, not only to break the traditional marketing model, but also to innovate in the marketing model. This model for the enterprise itself and the industry's marketing concept will have far-reaching impact.

Microfilm refers to the Internet, cell phones, mobile video browsers and other such "new media platform" as the main broadcast channels, with a complete storyline, ultra-small-scale investment in the "class" of the movie video.