How do catering enterprises do marketing planning well?

How to do a good job in marketing planning for catering business. The following are some suggestions for marketing planning:

Target customers: First of all, you should know who your target customers are. Age, gender and spending power are all factors to be considered. Only by defining the target customers can we formulate more targeted marketing strategies.

Study the market environment: understand the market competition, observe the advantages and disadvantages of other restaurants in the same industry, and formulate differentiated marketing strategies.

Formulate marketing strategy: formulate marketing strategy that can attract target customers, including product pricing, promotion plan and promotion strategy. It needs to be formulated according to the characteristics and needs of the target customers. For example, for young people, social media and online activities can be used for publicity.

Publicity and promotion: according to the formulated marketing strategy, choose the appropriate publicity and promotion methods. You can use a variety of methods, online advertising, offline flyers, and WeChat friends circle marketing.

Regular evaluation: regularly evaluate the effect of marketing strategy, and make targeted adjustments and optimizations. For example, according to user feedback, improve dishes and services.

With the help of digital management tools such as delivery treasure, short video platforms such as customer consumption points, discounts, coupons, Tik Tok fans and interactive treasures will be connected online and offline, and then drained to stores for consumption.

In short, the marketing planning of catering business needs to fully consider the market environment, target customers and their own actual situation, formulate specific marketing strategies and constantly optimize them, so as to improve the competitiveness and popularity of restaurants and achieve stable growth in turnover.