How to decorate underwear closet windows to attract more customers?

Whether it is a street in a downtown area or a counter in a shopping mall, the design of the "facade" is very important for a brand or product. How to make the “facade” design more attractive to customers? How to use "window display design" to drive sales? Here's what the experts have to say. Layout the windows to extend the display space. Most of the time, when girls go shopping, they first look at the windows to see if what the models are wearing is in line with their tastes and preferences. Sometimes this glance can influence their desire to buy. "Therefore, window display creativity can better interpret the connotation of the product, and can play a strong publicity role, building a communication bridge between merchants and consumers, and finally achieving the purpose of expanding sales and publicity." "In the past, it used to be When doing window display design for a women's clothing brand, I did not use traditional wood boards, glass and other materials behind the models. Instead, I used carved screens commonly used in home decoration, which not only saved costs, but also drove 80% of the store's entry rate," Tao Wei said. This design gives the impression that the store has been expanded, and the products inside the house can be seen from the display window. Tao Wei introduced that consumers with rigid needs will come to Taobao as long as it is a store that meets the items they want to buy. The placement of display cabinets in the store is very important. Half-height models are used to display fashionable clothing, and at the same time, the surrounding side cabinets In terms of design, the clothing should be as long as possible. In addition to the side hanging position, it should be paired with some small side cabinets such as front hanging clothes, socks, hats or belts. (This article comes from International Underwear Network) In addition, window display design can also "seduce" wandering consumers into the store. "First of all, the window design layout must be 'transparent'. Just relying on the wardrobe inside the window will not work. In addition to finding the right popular colors and styles, you must also pay attention to allowing consumers to see some of the products in the store through your window. This is why the exhibition hall A half-height island is generally set up in the middle. Therefore, when placing items on the island, try to match the colors reasonably. It is best to use the "rainbow arrangement" of dark and light colors to space out clothes. "Tao Wei's style store design should be adapted to local conditions. He said that many people are now obsessed with brand consumption, and merchants have also changed their previous simple sales methods and focused on store design and packaging. Because a good store design can effectively help promote new products, it can also make up for the shortcomings of the products and highlight the advantages, thereby attracting customers' desire to buy, and also greatly improving the status of the products. "Store design is not like an office building. It needs to capture the customer's purchasing psychology and sell products quickly. This is the purpose of the merchant." Therefore, a good store design plays a decisive role in increasing the store's business volume. Generally speaking, the design style of a store should be determined with reference to the site, surrounding environment, space size, and the type and quantity of goods sold. Tao Wei said that if the "facade" design is not successful, the first round of contact with customers will be defeated. Communicate with designers from the perspective of consumers. "Commercial decoration design projects have their own characteristics." Tao Wei said that generally the amount of a single commercial decoration project is not large, and most of them are slightly higher than home decoration, because businesses have to rush to It is necessary to prepare your own "facade" before the peak consumption season, so the peak season of commercial decoration projects usually comes before the peak consumption season. When a store is being renovated, communication between merchants and designers will become very important. "Every time before building an exhibition hall, clothing store, bar, shoe store, or restaurant, the designer will visit the store in advance to understand the surroundings of the store location and conduct a thorough understanding of the store design." For example, decorating a store along the street , the designer will examine how many similar stores there are nearby, their business conditions, consumption levels, and decoration styles, and then discuss their opinions with the merchants. When communicating, merchants should first judge from the consumer's perspective, and then combine their own needs with the designer's design principles and creativity to complete the entire solution. The interactive "color matching" highlights the product event scene. Mr. Lu said that he is a Wanbo merchant, "My store is 15 square meters, mainly wholesale of small commodities. I want to put some effort into the color design and use bright red to attract customers. "Pay attention." Tao Wei said that the color of the store is usually positioned according to the product, and the color matching should be done step by step, and the color contrast should not be too high. "Last year, I saw a women's clothing store in Wuhan. Although the store was very large, the floor and wall tops were black and gray, and the surrounding white walls gave people a lifeless feeling." Tao Wei said that the store style and the color of the clothing itself Consistent, but not overly colorful, it is not easy to stimulate consumers' desire to buy. "If you add warm colors such as red and yellow, it will make people feel more comfortable." Tao Wei suggested that Mr. Lu can use red and black colors, a post-modern matching method, which is very suitable for displaying small commodities, such as his personalized cups. Using black as a background can highlight the product. As for the display racks in the store, the space between the partitions should be designed according to the products placed, so that it is easier to attract customers. Find the right selling points to create your own personality. Mr. Zhang reported that the business of home textile stores has been poor recently. Most of the people buying bedding are middle-aged and elderly people. There are not many fashionable young people. Is it related to the layout of the store? "First of all, home textile stores are flat products, and it is difficult to show a high-end or distinctive feeling. Stores like home textile stores pay more attention to the functionality of products." Tao Wei said, you can try to put bed sheets or other Nail the product on the wall, or hang the quilt cover, with lights behind it to make the material look clearer and softer, so that home textile stores can highlight the personality of the product.

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