Why does the traditional e-commerce industry need to transform?

"Pure e-commerce era is over, the next decade is the era of new retail, the future of online and offline must be combined, the essence of logistics is to eliminate inventory! "E-commerce" will become a traditional concept, the future will be offline, online, logistics combined "new retail" model. Just as the essence of logistics is not fast, but to reduce inventory. Only offline, online, logistics truly combined, in order to bring more revenue for the enterprise.