What is "webcasting"?

"Webcasting" is a new way of socializing on the Internet where you can watch movies on different communication platforms at the same time through the Internet system, and webcasting platforms have become a brand new form of social media. It is mainly divided into real-time live games, movies or TV series.

The domestic "webcasting" is broadly divided into two categories:

It is to provide television signals on the Internet to watch, such as all kinds of sports competitions and cultural and artistic activities live, the principle of this kind of live broadcasting is that the television (analog) signals through the collection, converted to digital signals into the computer, real-time uploaded on the website for people to watch, equivalent to the "network television";

The real meaning of the "webcasting": in the live set up a digital signal to the computer, real-time uploading website for people to watch, equivalent to the "network television";

The real meaning of the "network Live broadcast": independent signal acquisition equipment (audio + video) set up at the scene imported into the broadcasting side (broadcasting equipment or platform), and then uploaded to the server through the network, released to the Web site for people to watch. The biggest difference between this type of webcasting than the former lies in the autonomy of the live broadcast: independent and controllable audio and video acquisition, completely different from the broadcast of television signals of a single (besides, the viewing effect is not as smooth as the television viewing) viewing. At the same time can be for public meetings, mass hearings, court hearings live, civil service examination training, product launch, corporate annual meeting, industry annual meetings, exhibitions live and other applications such as television media difficult to live webcasting.

"Webcasting" classification:

Interactive webcasting: mainly consists of a live client, a live web page and a management background. Numerous users use it for online seminars, marketing meetings and other network activity scenarios to expand marketing activities, effectively improve management and operational efficiency, directly promote enterprise sales performance, so that the competitiveness of enterprises has been greatly enhanced. It belongs to the category of "webcasting". The outstanding feature is the interactivity.

Network live broadcast: network live broadcast refers to: in the scene with the occurrence of the event, the development of the process of simultaneous production and release of information, with a two-way flow of the process of network information release. It belongs to the category of "webcasting".