How to do a good job in WeChat business marketing of new products?

The mode of WeChat business is very popular at present. Compared with merchants, how to do new WeChat merchant marketing? This is a key issue that many businesses want to discuss. Let Bian Xiao share the practice with you in detail, I hope you can understand.

1. Expand information with WeChat platform.

We are all very optimistic about WeChat, which is a very good platform with more than one billion customers. Such a huge network of people is naturally a sales channel that all businesses are concerned about. The feature of WeChat platform is that it can attract more customers, but businesses also need to select and maintain platform applications. For example, to build a WeChat group, merchants must pay attention to maintaining platform members and delete some bad information in the group in time. No one wants to live in a group of junk advertisements, which is the key to maintaining the community.

2. Use existing resources to expand.

What are the existing resources? Simply put, it is a mature platform resource. Everyone is unfamiliar with the new products, but everyone believes in some mature channels. By selling new products through these trusted channels, you can save a lot of upfront investment. Some merchants have absorbed many mature friends from WeChat business through some means. These friends have been doing WeChat business and have their own customers. Using these existing WeChat services to sell new products will get better results.

In addition, the existing offline resources are also a favorable publicity platform for the new product marketing of WeChat business. Wechat merchants only need to put new products in offline stores, and then design a QR code for everyone to scan the code to buy, so that offline customer resources can be successfully led to online transactions.

3. Realize new product marketing with the help of micro-distribution system.

Many merchants and friends attach great importance to the distribution system and think it is a good platform to promote new products. You should know that the distribution system itself has a very powerful sharing function, which can be shared to multiple large platforms to attract customers. In addition, the micro-distribution system itself is a good fission distribution tool. Customers will be curious about this platform after buying transactions on this platform, and if they become dealers, they can get good reward treatment. As a mature commodity development platform, the system is naturally a good platform to realize new product marketing.