What exactly is a community? Why play social marketing?

20 19 The hottest thing is the community. What the hell is a community?

Community simply thinks that a group can also be interpreted as a regional community to express a network of relationships. Community can also be a special social relationship, but it also has its own forms of expression. For example, we can see the community, which has a social relationship chain, not just pulling a group, but bringing everyone together based on a point, demand and hobby. We think such a group is a community. In the most straightforward words, it is for some reason that a group of people with the same frequency are drawn in a group to learn to communicate.

Since ancient times, people are social animals, a family is a community, a company and a country are all a community. The traditional business is 1 to 1 face to face, while the community plays one-to-many wholesale marketing, which can be done online. You don't have to say it in person, which also saves social resources.

The community plays with links first, then with interactions, then with alliances, and finally with people's hearts. This routine is like the four stages of e-commerce operation user thinking. New users activate users, transform users and retain users.

So what is the purpose of playing community?

1. Playing the community is to achieve more profits. Let's take a traditional shop as an example. In recent years, the business of traditional shops is getting worse every day. Some stores barely maintained, and some directly closed down. However, some shops are doing well and it is not difficult to find them. Shops that are flourishing all use community marketing to serve customers. The owner of the store will group the customers who patronize his store, often output the value that everyone is interested in, and do preferential activities every once in a while. There are benefits and benefits to benefit customers, thus becoming the iron powder in the store and driving new customers!

? 2. Playing community is to attract more users. More users will have marketing value. This involves the post-fission articles of the community, and I will tell you!

? 3. Now some self-media are restricted by platform rules and cannot directly market and sell goods, but the community can. In the community, they are basically attracted by their precise target customers, and the marketing effect will be better. Because the community users who provide value output will be more sticky and more active.

4. The Internet is sometimes blocked by the media, but the community is not. As long as it does not violate state regulations, it will generally not be closed. Moreover, the community can retain users and prevent users from losing. Even if you can't continue to operate on the original platform, their needs are still there. With these user resources, you can provide products or services that can meet their needs according to their needs.

But it is not easy to really make a community well for a long time! Before establishing our own community, we need to make arrangements. The next article is about how to build your own high-energy community.

I am your old friend Moran, welcome to leave a message and make suggestions to communicate with you!