Traditional Culture Encyclopedia - Traditional culture - Fitness industry really have prospects for development
Fitness industry really have prospects for development
In recent years, with the strengthening of the national fitness awareness, the fitness industry can be said to be "suddenly like a spring breeze", the public living around the gym like a spring bloom. But this, many gyms into business difficulties, they urgently need to find a suitable for the development of the gym sustainable and stable, efficient and intelligent operation of the road, in order to cope with the ever-changing market demand.
One, the gym needs to provide comprehensive and thoughtful service and professional guidance.
It is well known that most of the gym's revenue comes from membership card sales and private tutoring, but the traditional gym type is single and vulnerable, and the quality of service is lacking, it is difficult to produce continuous consumption. Some operators have also realized the seriousness of this problem. They point out that the development of the fitness industry cannot be separated from specialization. "Although it is in the rising period, there are still a lot of lack of professionalism in the fitness industry, such as the lack of professional trainers, a single course system, over-reliance on personal trainers, etc., which are in urgent need of change."
Traditional type of gym, in addition to selling cards, selling personal trainers, the source of profit is relatively single, Jane Kang sports using intelligent bracelets to connect the entire venue hardware, simple meals, showers, exercise class deduction system is perfect, increase profit points. Abandon the card sales model, the use of stored-value consumption, lowering the threshold of membership, and increase the rate of repurchase of members.
Two, the gym is in urgent need of a professional system of management to increase the stickiness of the gym users.
The development of the gym team is getting bigger and bigger, but the development of the situation is inversely proportional to the speed of development, the reason why the gym lacks of professional management consciousness, more and more focus on the number of at the same time ignoring the quality of management, resulting in the development of the gym is getting worse and worse, the members are less and less, more and more idle products
The gym has been the most important part of the development of the gym in the past few years. "The only thing that matters to us is the customer experience and the brand, so we can set up a high level in the industry and create a sense of dignity in our profession. To meet the needs of fitness and leisure, the venue into a set of fitness and social in one of the diversified platform, members of the independent consumption, voluntary renewal, from the fundamental solution to the problem of members to the gym less frequent.
The prospects for the development of the fitness industry in the future are enormous. With the gradual improvement of our country's standard of living, the demand for quality of life, the gym is now widely rising across the country, but want to get a piece of this huge industry or need to be the right way to drop ~
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