Traditional Culture Encyclopedia - Traditional culture - Difference between digital marketing and traditional marketing

Difference between digital marketing and traditional marketing

Digital Marketing? (Digital Marketing) is the practice of using digital communication channels to promote products and services in order to communicate with consumers in a timely, relevant, customized, and cost-effective manner;

Traditional marketing focuses on traditional communication channels, offline campaigns, and traditional media, while digital marketing refers to a number of communication activities conducted through online communication channels. Marketing mainly refers to a number of communication activities carried out through the network of communication channels.

Marketing is the activity, process and system of creating, communicating, disseminating and exchanging products to bring value to customers, clients, partners and society as a whole. It mainly refers to the process of marketers' business activities and sales behaviors for the market.

Digital marketing is a big category, search, social, display advertising, RTB, digital production, email, eCRM, online affiliate, Web Analytics and so on. There are a lot of companies that claim to do full service, but there are strengths and weaknesses, some are stronger in search, some in display, some in mobile marketing.

What's important to note is that many traditional marketing/media firms have transitioned to digital marketing, and these firms have been around for a long time, have a wealth of media resources, and are strong in branding. For example, Publicis Omicom, Ogilvy, WPP, while some companies are always focused on digital marketing, most of these companies are relatively young, but strong technology and flexibility, such as the blue cursor, iclick, ?adsage, and so on, specializing in effect marketing.