Traditional Culture Encyclopedia - Traditional culture - Characteristics and functions of print media
Characteristics and functions of print media
(1) visual media
Print media is a kind of visual media, which can directly stimulate people's abstract thinking and imagination. Print media logicizes life, is suitable for conveying in-depth information, is low in price, simple to use and easy to carry and read. You can read and save without using expensive instruments, such as computers and radios.
(2) strong preservability
The paper storing information in printing media is convenient for large-scale copying and information transmission, and is convenient for storage. The use of print media can make information available for a long time, with strong selectivity, and can efficiently continue the rich cultural knowledge of human beings, but compared with modern media such as radio and television networks, its effectiveness is poor.
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