Why do people like to use animals as LOGO?

First: At the beginning of the development of the Internet, the propaganda positioning was a virtual world. In the virtual world, people have a lot of visual needs and emotional needs. At this time, personification and quasi-materialization have become a mainstream. Just like the animal brands listed above, the personification is Sina's big-eyed logo and so on.

Second: Since the rise of the Internet, entertainment has always been the main appeal of netizens. Using animals as brand names or LOGO is also one of the manifestations of this appeal.

Third, the use of animal names is easy to remember, which is helpful to the spread of brands.

Fourthly, the affinity of animal names helps to bring the website closer to users.

Fifthly, the similarity between animal features and website features is helpful to publicize the remarkable features and highlights of the website.

On the earth where we live, there are many kinds of animals, some fierce, some gentle and lovely; Some spread their wings in the blue sky, and some are rippling in the blue waves. Their existence enriches the living environment of human beings. Since ancient times, kind people have special feelings for many animals, so that after the emergence of the Internet industry, they like to name animals, which not only reflects their love for animals, but also makes lifeless websites come alive.