What is the difference between WeChat small program and WeChat public number?

1, the function is different (public number function around information display and marketing, small program oriented products and services) WeChat and the public number in the development language, design specifications, marketing methods, audit mechanism and other functions are quite different. Public number is a type of account, providing users with a platform for information and consultation, providing a new way of information dissemination, building a better communication and management mode with readers, combined with the H5 after the public number can also provide some simple interactive features. Small program is mainly designed to provide services, compared with the public number runs more smoothly, can provide more complex products and services. The function of the public number is mainly centered on information transfer and marketing, small program marketing function is strictly controlled to differentiate from the public number, so that the service of the small program in the use of experience and convenience can be improved, and not drowned in the excessive marketing information of the public number.

2, the difference in experience (public number operation delay is large, small program experience close to the native App) public number after clicking on the application function of the top of the green progress need to wait for a period of time, for the complexity of the business logic of the interactive requirements of the application to use up the experience of the poor. Small program will be very smooth and almost no need to wait, similar to ordinary APP operation as smooth. The main reason is that the public number does not have a local cache, so each time you open it, you will request the server to refresh the page, resulting in a long delay experience decline, the small program on the UI and picture local cache, only need to request the server to interact with the data, page switching without refreshing, so the experience can be close to the degree of smoothness of the native APP.