How to protect intellectual property rights

The protection of intellectual property rights mainly includes the following aspects: 1. Register trademarks and apply for patents in time to obtain the exclusive right to use trademarks and patents. Second, actively handle the filing of customs intellectual property rights, participate in the objection or dispute procedures in the process of trademark and patent examination, and make full use of various protection means provided by law. Third, implement brand strategy, improve enterprise patent and trademark management system, and establish an effective talent incentive mechanism. Strengthen the construction of talent team and improve the talent support system of brand building. Further improve the talent policy by cultivating, introducing and hiring senior talents in brand management and technological innovation; Take brand knowledge and brand management as the strategic goal of the long-term development of enterprises, enhance the brand awareness of enterprise operators, and give full play to the important role of professionals in brand creation, brand management and brand promotion; Through cooperation with universities and related institutions, we will carry out training in brand knowledge, brand management and related laws and regulations to improve the brand building ability and brand operation level of enterprises. At the same time, enterprises should take the implementation of brand strategy as an important resolution of the company in the form of company strategy meeting and implement it in all departments; Through the establishment of patent and trademark management system, independent innovation, product development and reconstruction of intellectual property advantages, we will consolidate and protect our intangible assets.

Legal basis:

Article 3 of the Trademark Law of People's Republic of China (PRC) registered trademarks include commodity trademarks, service trademarks, collective trademarks and certification trademarks. Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities, so as to show the membership of users in the organization. The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services. Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.

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