Why should enterprises carry out standardized management?

As the most active subject in the market economy, small and medium-sized enterprises have many remarkable features in quantity, promoting market prosperity and innovation. However, at present, the survival and development of small and medium-sized enterprises and the effect of transforming into large enterprises are still lacking. Among them, there are the guidance of industrial policies, the cooperation of regional economy, the grasp of the laws of the industry itself, and the problems of enterprise strategy and self-management. This paper puts forward some views on the standardized management of small and medium-sized enterprises:

1. There are too few model enterprises with excellent management, which do not have the characteristics of learning and imitation. In such a big environment, small and medium-sized enterprises are more "independent innovation" in management, groping for progress in chaos.

At present, many large and medium-sized enterprises with relatively good management foundation in China belong to resource control and administrative monopoly. Their success is more the product of the chief executive's will, such as PetroChina and Sinopec, including China Resources and COFCO. There are fewer enterprises that really rely on market competition to grow and develop, and fewer enterprises that regulate management. Those enterprises that have developed on their own are often driven by market opportunities during the transition period. Those enterprises that really rely on continuous technological innovation, insight into the law of industrial development, brand creation, channel construction, concern about customer value, management improvement and concern about corporate social responsibility are extremely rare, and their growth basically does not have the characteristics of imitation and learning. Like Haier, Lenovo, Huawei and ZTE, their success and development models are difficult for ordinary enterprises to learn and imitate. Huawei's basic law has been reproduced and quoted by countless enterprises, but what is the effect of its final application? In such a big environment, it is difficult for those fast-growing small and medium-sized enterprises to find samples and models to learn from, so they can only explore their own management and development models.

In short, the current China society lacks commercial enterprises that follow norms, market rules and business logic.

2. Many entrepreneurial bosses have not experienced the baptism of relatively standardized market and business logic, which leads to their lack of thinking and habits of standardized management of enterprises, and the lack of economic management knowledge makes it difficult for them to look at various management problems of their own enterprises from the perspective of the industry.

At present, China is still in the initial stage of rapid marketization, and the economic system reform of the whole country is gradually entering the deep water area. Generally speaking, there are still many opportunities to start a business. Among them, some seized the opportunity to start from scratch, some mastered the skills of rapid expansion (technology), and some broke out by rent-seeking. These entrepreneurs include individual small bosses, people who go to sea, newly graduated college students and professional managers with certain management experience. These people have some common characteristics in starting a business, mainly:

On the one hand, they have not accepted the systematic, standardized and perfect standardized management of modern enterprises. Simply put, this kind of training is to make us become real professionals. This kind of training refers to the work, study and thinking mode of constantly understanding the operating conditions of various enterprises around, rationalizing the personal relationship of social enterprises and harmoniously handling the relationship with colleagues in enterprises that are oriented to improving customer value and follow the market-oriented operation of business processes.

On the other hand, good profit opportunities tempt them to be too busy and unwilling to pay attention to the standardized management of enterprises. Strictly speaking, there is a lack of "genes" that are similar to those of large enterprises to think and solve problems systematically, let alone effectively solve enterprise problems from the perspective of industry. In their thinking, the industry is so natural, why should we sacrifice first and standardize first? In the eyes of a considerable number of SME owners, there are only two stakeholders, one is themselves and the other is all employees. In this mode of thinking, it is difficult for them to understand the standardized management, promotion, training, fair and reasonable assessment, salary, overtime and so on that employees need, so they do not realize the importance and urgency of standardized management.

3. Due to personal quality and environmental impact, SME owners generally lack the vision to build a century-old foundation. Without strong vision support, after solving the basic problems of survival and development, it is difficult for enterprises to have the motivation and willingness to pay attention to the sustainable development of enterprises, including basic management problems.

For a long time, feudal ideology and small-scale peasant consciousness have made current small and medium-sized entrepreneurs pay more attention to the growth of personal wealth and the realization of personal achievements, and have not established comprehensive corporate citizenship values and formed a strong vision that can effectively attract and motivate employees. Their usual performance is: small wealth means security, no progress but no risk, long-term stagnation, what's more, when they get rich, they begin to corrupt. In the early days of Hanzheng Street in Wuhan, a group of rich bosses were formed, but there are not many today, and it is rare for them to grow into industrial leaders. It is precisely because of the lack of strong vision support that these leaders who took the lead and accumulated huge wealth have caused today's loneliness.