How to run a flower shop with Internet thinking in the new media era?

Traditional flower shops are mainly street shops or flower market shops, and the area is generally less than 50 square meters. They are mainly retail shops in physical stores, with high rents and labor costs, and often compete at lower prices, making the profit space thinner and thinner. With the wide application of Internet, the competition of traditional flower shops is becoming more and more fierce. Platform-based online flower shops, flower e-commerce operated by independent official website and clients, and "network+entity" brand flower shops that emphasize personalized customized services pay attention to young people's topics and hobbies, pay attention to socialized operation, and promote marketing through online channels, which are different from traditional flower shops in terms of operation mode, management mode and product positioning. Let customers experience ordering flowers online and feel the convenience brought by the Internet for flower shop management.

For the younger generation, mobile payment has become the main consumption mode, and they can place orders by referring to online word-of-mouth or friends' recommendation, which has also become one of the important factors in the transformation of traditional flower shops. Good products can talk, and unique service and experience are the core competitiveness of flower shops, which not only makes them unique in temperament, but also wins a good reputation. On the road of transformation of traditional flower shops, operators should gradually change from simply selling products to "selling products+services+emotions". Consumer demand is decentralized and personalized, and products are one of the ways to show personal taste. Flower shop customers are the reflection of flower shop level, which will also bring positive influence to flower shop. Reasonable and effective use of the Internet and mobile phones is an important link in the transformation of traditional flower shops, hoping to bring you enlightenment.