Communicator of traditional media marketing

No matter what marketing method, the landing and dissemination of marketing activities must rely on the media. Without media, there is no channel to carry information, and information will not spread.

The media of new media marketing include social media platforms with communication attributes, such as Weibo, WeChat, live broadcast, short video, Zhihu, Today's headlines and so on. , including active opinion leaders on these platforms. The communication media of new media marketing is characterized by reconstructing the communication mode between people, which can realize the whole network coverage of information.

Traditional media marketing media include media platforms with strong display, such as radio, television, magazines, outdoor big screens and so on. Traditional media marketing is characterized by the single communication between media contents, and the communication scope is very regional.

In particular, new media marketing does not resist the integration and utilization of traditional media. As a marketer, there is no need to deliberately distinguish between traditional media and new media in marketing planning. As long as you can reach the media accurately and the cost is controllable, you can consider using it.