People in Shanghai line up to buy fresh meat mooncakes, what makes this store's mooncakes so popular?

It's almost time for the annual Mid-Autumn Festival, so what flavor of mooncake are you planning to buy this year? Outside a store on the streets of Shanghai, a long line of people waited to buy fresh meat mooncakes, and people had to wait about an hour to get their hands on one.

The store is the venerable Zhen Da Bao Fang, which is considered to be the epitome of Soviet-style mooncakes in Shanghai. There is always a long queue in front of the counter every Mid-Autumn Festival. There are four possible reasons for the popularity of this mooncake shop.

Reasons for the store's popularity

Nearing the Mid-Autumn Festival, people have been lining up in front of the Zhen Da Bao Fang on the streets of Shanghai for a long time, and the queue can go around the street in a big circle. There are tourists, old Shanghainese and foreigners who come to buy mooncakes, and there are several reasons why this store is so popular.

First of all, the mooncakes are purely handmade and freshly baked. "Zhen Da Bao Fang" is a long-established store in Shanghai. The store specializes in fresh meat mooncakes, which are traditionally made in the Soviet style. In a time of rising prices, the store has kept its original prices for five years.

The store's mooncakes are made by hand, even during the busy Mid-Autumn Festival, and the pastry and filling are handmade to ensure that they come out crispy and crunchy.

Then, no price increase for five years. In today's world of skyrocketing prices, this store has remained at four dollars a piece for five consecutive years, making it a store with a conscience.

No price increase at the same time still maintain the quality of fresh meat moon cake, fresh meat moon cake shell caramelized and crispy, the filling is delicious and juicy, good fresh meat moon cake fragrance, many guests are smelled flavor.

And then, this store has a long history. "It was first opened in the 22nd year of the Qing Dynasty, and since then it has evolved into the current "True Boss House". The store has been around for generations, and its flavors are a part of many people's childhood memories.

An aunt in her sixties recalled that when she was a child, her family was poor and it was hard for her to have a bite of fresh meat mooncake. Now that life is better, the taste of fresh meat mooncakes from childhood has been unforgettable.

Finally, unique seasoning. The reason why the meat of the "real old house" is fat but not greasy and full of fresh flavor is that his family uses a unique seasoning soy sauce. This soy sauce is not a commercially available soy sauce, but an exclusive recipe customized from a soy sauce manufacturer.

And the sauce is mixed according to customer feedback, so it's only natural that a store with this kind of dedication would produce fresh meat mooncakes that taste great.

"Real Boss Room" fresh meat mooncakes, a unique memory

It is reported that all year round in the "real boss room" fresh meat mooncakes on sale, but in the Mid-Autumn Festival, the waiting line will be a long queue. In order to reduce the waiting time, the store has customized two extra-large rotisseries.

The two oversized ovens can produce 4,800 fresh meat mooncakes in an hour, and the highest sales record for the store was 85,000 fresh meat mooncakes in a day.

In addition to the classic fresh meat mooncakes, the company also has a number of local specialties, smoked foods and new flavors, such as salted egg mooncakes and bamboo shoots with filling.

These two mooncakes are still handmade, and even the salted eggs are whole salted duck eggs, stripped by hand, not off-the-shelf machines that detach the yolk.

After the salted egg mooncake comes out of the oven, bite into a mouthful of fresh and thick gravy wrapped around the duck egg yolk, and eat it in your mouth without being dry or greasy, and salty and fragrant. Fresh bamboo shoots are filled with a crispy exterior, combining the tenderness of the meat and the crunchiness of the bamboo shoots in one bite.

A foreigner said he had accidentally tasted this fresh meat mooncake and fell in love with the flavor. Other young people said they had eaten many novelty flavors of mooncakes, still the old flavor is the best.

From the small mid-autumn must have the flavor, every festive season thinking about this flavor. This is not just a piece of mooncake,but a memory of several generations.

Is it possible to buy online?

With the advent of the Internet age, these old-fashioned tuck stores are keeping up with the times in addition to maintaining traditional craftsmanship. In addition to selling offline, this store also offers online errand buying.

This not only reduces the waiting time in the queue, but also expands the sales crowd so that more people can experience the flavor of the old shops. These old-fashioned packaging is not flashy,but is a must-have for mid-autumn gift-giving.

It is this simple packaging, plain look, enough to harvest the hearts of many people. Elderly people who have eaten fresh meat mooncakes all their lives can taste the difference in flavor with just one bite.

Shanghai, in addition to the "real old house" store in front of a long line, there are many other stores are also surrounded by water, such as Xinya Cantonese restaurant, the first food store, Taikang food.

These stores all have their own unique recipes, and their flavors are even more distinctive. But the people lining up were orderly, and some took out their queuing talisman, the pony.

To prevent food waste, stores limit the number of boxes each person can buy. For example, the first food store limits purchases to eight boxes, while others limit purchases to four boxes and so on.

There are four reasons why the Real Big House is favored by people: pure handmade, conscientiousness, secret ingredients and store qualifications.