The Past and Present Life of Corporate Culture (1) - Quartet of Classic Books

Because of my career, I have been directly or indirectly engaged in corporate culture work for 11 years since 2008, and I am very interested in it. A friend suggested that I write something related to it. There's too much writing about corporate culture on the Internet, so I decided to change my perspective and contribute some dry goods to you, based on the main line of my work experience in corporate culture.

I joined the company in April 2008, when the number of employees in the group was about 10,000 people. The position of corporate culture commissioner, the center of the establishment of four people, belonging to a headquarters of the group.

As the university specializes in radio and television news, engaged in a reporter, did a period of copywriting, I engaged in the work of corporate culture, only have the occupation of the low-order skills: copywriting, photography, video. How to break it, the only way is to find books to learn, and to read classic books, by reading classic books, to build a basic knowledge of corporate culture, to form a worldview of the field.

Through the query, there are four classic books on corporate culture, known as the Corporate Culture Quartet.

1. Theory Z

Main Idea: studied Japanese companies and their success models from an organizational point of view, and hoped to find from the Japanese companies with a different cultural background that American companies can learn from. The hope is to turn threats into incentives for U.S. companies to grow. Based on McGregor's "Theory X" and "Theory Y", the author puts forward Theory Z, which emphasizes the cultural aspects of organizational management and argues that organizations need to consider more than just productivity. It is believed that organizations need to consider not only hard indicators such as technology and profits in terms of productivity, but also soft factors such as trust, close relationships between people and subtlety.

2. " Corporate Culture: Rituals and Ceremonies in Corporate Life

Main Idea:

This book describes how to call a corporate culture a corporate culture. This book describes how to call corporate culture a value system that is followed by the whole company, a kind of values and code of conduct that employees know and *** enjoy. The book is divided into two parts, the first part of the "culture" about how a strong culture affects the success or failure of the enterprise. The second part, "The Practice of Culture," looks at different types of culture and shows readers how to recognize culture, manage it, change it, and reinvent it. They identified five elements of corporate culture: corporate environment, values, heroes and heroines, habits and rituals, and cultural networks. This type of analysis has also become a widely accepted way of deconstructing corporate culture.

3. " Corporate Culture and Business Performance

Main Idea:

The three types of corporate cultures, namely, "strong," "strategically sound," and "flexible and adaptive," are listed

The three types of corporate cultures are: "strong," "strategically sound," and "flexible and adaptive.

The impact of the three types of corporate culture on the long-term business performance of enterprises, and through the analysis of the success and failure cases of some of the world's famous companies, it shows that corporate culture has an important impact on the long-term business performance of enterprises

4. The Art of Management

Key Ideas: The book proposes the 7S Model (Strategy, Structure, System, Style, Skills, People, and Supreme Goal), and applies this theoretical framework to analyze and analyze the performance of a company in the long run. strong> and applies this theoretical framework to analyze typical Japanese and American companies such as Panasonic, AT&T, and IBM. It is believed that the seven element(s) must be integrated to form a strong network in order to drive business success. Both professors are senior consultants at McKinsey & Company, the largest consulting firm in the United States." The 7S Model is also known internationally as the McKinsey 7S Framework. The theory of "7S model" provides a theoretical basis for the soft management of enterprises. The other books mainly emphasize the importance of corporate culture to business management and call for attention to the impact of corporate culture.

In addition, there is a book and movie can pay attention to : "The Ragamuffin", "The Wave"

"The Ragamuffin", by Gustave Le Bon (Gustave Le Bon), "The Ragamuffin", "The Wave", "The Wave", and "The Wave". Gustave Le Bon (1841-1931) a leading French social psychologist . Describes the collective mindset, which has exerted great influence on the understanding of the role of collective behavior and on thinking about social psychology.

The Wave for Germany is the story of a teacher, Wenger, who spends five days turning a group of students who grew up in the free world into his own fanatical followers, to the point where one shoots himself because of the collapse of his beliefs. "The world is only five days away from dictatorship", and the methods he employs include uniform clothing, distinctive logos, strict discipline, and an emphasis on collective consciousness, similar to the Upright Citizens movie explainer.