Promotion in WeChat public number

In order to make more partners to operate the WeChat public number, and at the same time increase the number of fans more. I ordered takeout today and closed the door to organize all the methods of promoting WeChat public number and attracting fans.

Without reservation, I know what I am talking about. The public number of the promotion of the "thirty-six" dedication, for the partners, which method is suitable for their own, or rely on their own to find out and practice.

1, the use of QQ groups to promote WeChat public number

Register a few more qq number, I myself have a dozen qq, each qq to join dozens of groups, and often send their WeChat public number and the relevant introduction, and at the same time, according to their own industry to send some free resources, so as not to cause a group of people's resentment. Next, an average of 10 qq, each qq to join 50 groups, each group of 50 people = 25,000 people watching.

If more qq, join more groups, join a large group, the number of people in each group is more, then the publicity effect is better. Even if you exclude the qq users who are not online, the effect should not be underestimated. The other thing is that in the QQ group is to be able to send out mass emails, for example, you can put your WeChat public number on the wonderful content in the mail recommended.

2, the use of personal micro-signal for WeChat public number publicity

Operation of WeChat public number, first of all, the partners should not ignore the role of personal micro-signal, personal micro-signal can be added to the 5000 friends, personal in the circle of friends when the update is likely to be seen by these thousands of friends, so as to produce interaction and attention, and then, for example, personal WeChat has nearby people, shake a shake, card coupons, Add mobile QQ friends and cell phone contacts and other functions. Ultimately, the user is led to their own public number.

3, the use of personal business cards for WeChat publicity

No matter what your occupation determines whether you need a business card, since the determination to do a good job of the public number, you can choose to do a good business card to publicize the business card to be designed personalized novelty, in particular, the size of the public number of the two-dimensional bar code and location and color, must be well designed

And then how to send the Business cards, small partners understand, you can often go to participate in some of their own industry conferences, where your potential customers, where you go, handing business cards when the introduction of their own WeChat public number, the other side by the way, you can scan and pay attention.

4, picture watermarking publicity method

Design and share beautiful pictures, including good desktop wallpaper, posters, graphic design, especially good GIF animated pictures and expression pictures, more sharing, but also conducive to the Baidu search engine included, we think about the pictures of the comic book and emoticon packets on the know.

5, cell phone Stranger message boards, nearby people publicity

Playing WeChat a lot of people, playing Stranger is also a lot of people. Although Stranger is known as a certain talisman, but in fact we can take it to produce better value. Stranger's nearby people, we can follow and greet. Like Stranger's message board, we can post messages or comment to them, the effect is very good. Of course, our Stranger profile should also guide users to follow our public number.

6, mobile micro-vision original video, comment publicity

Micro-vision, is a micro-vision social APP on the phone, its slogan is "short video blockbuster effects, a key to create stunning video effects", micro-vision has some funny news video, star micro-video, etc., more attractive.

You can get a micro-vision number, the above information to guide the user to pay attention to our WeChat public number, nothing to give others comments, likes, of course, if possible, you can also shoot some micro-video released, the effect will be better.

7, the cell phone to the past to pile up posting, comment publicity

To the past is Ma Yun get a mobile social software, in fact, the horse god of the past expectations are very high, the industry is also rumored, said the horse let executives to pull 300 heads each to use to the past APP, the means is not now, heh heh, but "to the past into the living is difficult to succeed! "The user volume is quite a lot, however. But the amount of users is also quite a lot of, many people play to go are because of Ma Yun, more seller users, a lot of people in that promotion of Taobao store

If your products and services are aimed at Taobao sellers, then you must play a play to go. At the same time, we are the same, you can get an attractive "pile", to guide users to follow our public number. Finally, it is still the same sentence: if nothing else, more to others to comment, like can, comment on the comment to leave some of their own information, you know!

8, the use of microblogging publicity microblogging public number

Some people say microblogging has been unpopular, that microblogging users are not as active as before, but play microblogging users are still very much, and recently microblogging has warmed up the trend of microblogging before and after the Lantern Festival, microblogging and Alipay and large-scale microblogging to grab the red packet activities, popularity is super strong, the Lantern Festival and the cooperation of Hunan Satellite Television.

People can apply for a microblogging microblogging public number with the same name (my microblogging public number and microblogging microblogging name are called "winter a say"), insist on brushing microblogging every day, pay attention to the relevant user's microblogging, nothing to forward, comment, like, guide the user to pay attention to the public number.

9, the use of QQ space to publicize the public number of WeChat

QQ space than the public number of WeChat's advantage lies in the release of graphics can be categorized, so that visitors at a glance, and WeChat's public number can only view the history of the public number of messages. In addition, after several upgrades to the QQ mobile version of the emergence of a lot of very suitable for the interaction of the new features

For example, interest tribes, we can also apply for admission, the establishment of their own interest tribes, and at the same time, less advertising, the use of a number of methods to guide the user to pay attention to their own public number.

10, the use of forums, community publicity WeChat public number

Forums have portal forums, local forums, interest forums, industry forums and so on. There are a lot of communities like catfight, Tianya community, Huicong community, ChinaRen community, Taobao community and so on. These forums and communities have a super large amount of traffic every day, we can make good use of these channels to promote WeChat public number.

11, the use of other people's WeChat public number to publicize

Maybe a small partner do not understand, other people's WeChat public number and how can we publicize it? You can pay to ask them to help you promote, you can find people you know to cooperate. Some WeChat public number has a micro-forum or micro-community function, every day there are a lot of people to communicate, equivalent to a cell phone forum, we can also communicate with the netizens there, to guide users to pay attention to the public number.

12, the use of classified information network publicity WeChat public number

Classified information network like 58 Tongcheng, Catch.com, etc., you can in those platforms to publish some and your public number of related information, guide the user to pay attention to your public number. As long as you can publish the category, be sure to send, and to adhere to the release of a message every day, absolutely have a very good effect, because, they are too much traffic, ask who did not use the 58 or Catch?

13, the use of WeChat navigation site to promote WeChat public number

Small partners to the "WeChat navigation site", you can search out a lot, and then submit their WeChat public number to these platforms, there are free of charge, there is a need to spend money, spend money can be placed on top of the top, so that these platforms to help! The first thing you need to do is to get your hands dirty.

Again, there are a lot of local WeChat navigation sites, if you are a local WeChat public, it is recommended to submit to the local navigation site. After submitting, Baidu spiders can still crawl, and then users will be able to search.

14, the use of waikai task network recruiting to promote weibo public number

Waikai task network there are a lot, I know there is a product waikai network, the soil wealth master, pig eight ring waikai network and so on. You can spend a small amount of money on these platforms to allow users to pay attention to your public number, but also allow them to share your public number to the circle of friends, microblogging and so on. As the saying goes, "When the fire is on, the pig's head is rotten; when the money is on, the thing is done!" You just need to pay money, they help you publicize.

15, the use of Baidu bar, know the product publicity public

Baidu's products have always been very high traffic, such as Baidu space, Baidu bar, Baidu know, Baidu encyclopedia, Baidu library, Baidu experience, etc. There are many. We can post articles in the bar to publicize, but also know the question with the public number of QR code picture, you can also upload the article to the library, do Baidu experience, etc., the effect is very good.

16, the use of relatives, friends, classmates to help publicize the public number

We can make use of relatives, friends to help the public number of the relationship between the powder. For example, let their classmates, friends to help reproduce the content of the public number to their WeChat group, their circle of friends. And can often recommend the public number business card to other people, I believe, they are willing to help you.

17, the use of free gifts to publicize the public

As long as your things are good and free of charge, I believe that there are many people want. For example, "DongyiTalk" ( WeChat public number: DongyiTalk ) has some SEO tutorials, business version of the marketing tutorials, HTML5 interactive responsive animation source files, cracked version of the PS software, FTP tools, and some FLASH website source code and so on.

I can share these for free, but there is a prerequisite that you have to pay attention to my WeChat public number (DongyiTalk) before you can get them for free. What type of users you have and what they like, you can also buy something and give it to them for free.

18, the use of WeChat red packet mode to publicize the public number

WeChat red packet mode, you can create a WeChat group, and then use to send red packets to attract users to join, add the group have to pay attention to WeChat public number first. Then you can get a sum of money for users to grab, can be divided into two forms of issuance, one is the popularity of red packets, a fixed amount of red packets, not much to say, play with yourself to know.

19, the use of fun test game to attract the attention of users

Pick the better fun test game, that is like a riddle, the user reads the urgent need to know what the answer is. At this time, you can publish the answer in the WeChat public number above, and set up the corresponding keywords, if the user wants to know will have to pay attention to your WeChat public number to know the answer.

This effect is still quite good, because everyone has a curious mind, do not know the answer will be difficult. However, a friendly reminder, do not put political, violent, pornographic class to attract people, this WeChat official check is to seal the number.

20, the use of official websites to publicize the public number of WeChat What you do, I believe that many businesses, companies, individuals have their own official website. For example, I have "micro gravity" and "DongyiShuo" (DongyiShuo) the two sites. When I publicize my public number, I can put a QR code picture on the website and ask users to follow it. After all, the official website is also very many users, we have to direct these users to the public number above.

21, the use of soft promotional publicity WeChat public number

We are doing what industry, you can write some of the articles in this regard, preferably graphic (this is a look at the time of the picture). You can also write some articles about your industry or product knowledge, tips and tricks to attract their specific user groups to watch.

Then you can add information in the article to guide users to follow the public number. Then, published in the major and their industry-related websites, blogs, forums can be, but also to some platforms to contribute, such as "winter a say" public number on the previous recommended 10 major self media platform.

22, the use of Himalayan radio voice column to promote

Listening to audio APP, the most popular currently belongs to the Himalayan, whose slogan is "re-inventing the radio", the number of users is said to have been 120 million, has long exceeded the Douban and Dragonfly radio, and even the old Luo's "Luo Series of Thought" voice debut have chosen the Himalayan. voice debut have chosen Himalaya.

There is a mega user flow here, so you can post and share knowledge and tips on topics about your industry or product here, and finally bring the traffic to your own WeChat public number. For example, the "winter a say" himself in the Himalayas have opened a column, often updated and share some information about the mobile Internet market, as well as on the operation of e-commerce and WeChat marketing knowledge and skills, the effect is very good, almost every day there are a lot of friends to add me to the WeChat and QQ to exchange some of the problems.

23, the use of video to promote WeChat public number

You can shoot some video uploaded to Youku, Aichiye, Tencent video video and other video platforms, inserted in the video and prompted the viewer to scan the QR code to pay attention to our public number, the content is as good as possible, the title of the title how to get up on the very technical content.

You can also download other people's funny, popular video, in the video to join the public number QR code picture and then uploaded can be, but be sure to pay attention to copyright issues, a good video will be a lot of people to share, do a good job of fans is a rapid growth

Remember yesterday's Lantern Festival, there is a wearing a dumplings hat quirky little boy in the bowl of swimming in a video, it is very interesting and hilarious! The video was quite successful and circulated widely.

24, the use of speeches, training activities to promote the public

What you do in the industry, you can organize an event, group strong a training. For example, "DongyiTalk" is to talk about the topic of mobile Internet, I can do a mobile e-commerce or WeChat marketing, WeChat development training, the premise has to pay attention to my WeChat public number (DongyiTalk), as long as it is wanting to learn to do the site will certainly have a lot of people. Organize such an event is also very simple, partners think of their own.

25, the use of blogs to promote WeChat public

Blogs like Sina blogs, Sohu blogs and Tianya blogs, etc., to do e-commerce partners can also open the 1688 blogs, so we can open a blog platform, you can also establish their own company or personal blog.

The benefit of the blog is that the publicity effect is good, conducive to the promotion, which is equivalent to one of your platforms to display all the content of your company or individual. "Winter said" himself in Sina, Tianya, Baidu space, today's headlines have opened a column.

26, the use of network disk publicity WeChat public number

Net disk like 360 cloud disk, Tencent micro cloud, Baidu cloud disk, Huawei net disk, etc., the partners can use the network disk to upload some good things and resources for other people to download, in the file or in the zip package to write on their own WeChat public number of information. The resources and addresses shared for free will even be indexed by Baidu, which will bring in no small amount of visits.

27, the use of media to publicize WeChat

There are many media platforms, such as some newspapers, news platforms, broadcasting platforms and so on. If you have some financial strength, you can spend money to ask them to help promote. These platforms are generally a very large number of audience groups, put once the effect should be very good, as long as the planning is done on the line.

28, imitating other people's operating methods to add powder

People in the operation of the WeChat public number, is not to think why other people's public number fans so much, why their own public number fans are so little? The reason is certainly there, no matter how kind, must learn more, more research.

More attention to some of the successful public, see how they operate, large interface, small details of the content, to observe, and then innovation, to create their own characteristics.

29, the use of WeChat third-party applications or systems (secondary development) for the public number of powder

Public number to take advantage of the secondary development of WeChat interactive features is also very good, such as WeChat Shake, WeChat wall, scratch cards, lucky carousel, sharing power, popularity of the list, the lucky nine-gang grid, fruit machine, smashing eggs, a battle in the end, WeChat prize game, etc.

Some of them are not only the most popular, but also the most popular and the most popular. /p>

There are many other features that are not bad. Interactivity is very strong, for the public number to add powder is much more convenient, the main thing is that such fans are in the interaction of the initiative to pay attention to the public number, after the basic will not drop powder.

30, the use of customers to help you promote WeChat public number

Many merchants in the operation of WeChat public number is better, because they all have a lot of loyal customers, we can tell these customers to pay attention to our public number. Moreover, we can guide the users to help promote, for example, refer friends to check the commission, share gifts, etc.

In short, we need to give users some benefits, users will help you promote. If you are very good to the user, the user if moved will introduce friends to pay attention to.

31, the use of public two-dimensional code to increase fans

Everyone will generally tell the user to directly WeChat search for the name of the public number. In fact, it is also very necessary to utilize the QR code of WeChat public number. The partners can change the avatar of the public number into a QR code picture, and bring the QR code picture in the publicity. Anyway, put QR code pictures wherever you can to make users pay attention.

32, the use of quality content for the public number to increase fans

Original-based quality content is really not easy for public number operators, but the President said, as long as the idea is not slippery slope, there are always more ways than difficulties. Quality content, then, it is best to be original, that is, your point of view on their industry and industry a topic, views and arguments

If you can not write original, then write pseudo-original, if pseudo-original are too lazy to write, it is necessary to pay more attention to the public number of the same industry players to see that they have a good content can be reproduced, of course, it is best to be after the other people's permission. Partners can also use Sogou search, in WeChat to find and their own content related to quality content to reference.

33, the use of micro-publication to promote the public

Micro-publication page many partners in the circle of friends should have seen, there are beautiful graphic dynamic effects, good background music, shocking video embedded, up and down or left and right flip page image effect, etc., in the title and different pages, especially the cover of the producer can be hit with the name of the public number, but also can be titled advertisers!

Micro-publication page is actually a kind of interactive responsive web page based on HTML5, first advocated by Steve Jobs and other bigwigs, can be cross-platform, to achieve comparable to the dynamic display effect of FLASH, "DongyiTalk" in the public number (DongyiTalk) will push every time! A HTML5 micro-publication case show, interested partners can pay attention to.

34, the use of WeChat intelligent WIFI router to attract powder

This method is suitable for small partners with physical stores, as long as there is space in the store, you can set up a smart router, and at the same time tied to their own WeChat public number, access to the router signal coverage of the user or customer as long as you want to go on the WIFI, you need to pay attention to your WeChat public number, and then automatically connected to the network

At the same time, saving the customer from the need to pay attention to your WeChat public number, and then automatically connected to the network

At the same time also eliminates the need for customers to scan the QR code steps, customers also do not have to ask the waiter what the WIFI password is, the main thing is that the customer service experience is also very good, really really a multi-carve.

35, the local use of WeChat picture printer to increase fans

Establish a WeChat photo printer, can be placed in their own store, can also be placed in shopping malls, or even scenic spots, as long as it is a lot of people on the line, set up a good two-dimensional barcode on the printer's screen, the customer scanning and pay attention to your public number, to the public number to send a picture, the printer will be able to print it out, can set up free printing or coin printing, the printer will be able to print out. You can set up free printing or coin printing

At the same time in the printer screen can be rented advertising space, or the whole of the printer rented to the shopping mall or business, and up the fans and make money, the WeChat photo printer is basically divided into desktop and three-dimensional on the market, a lot of brands, interested in the partners can study their own.

36, join the self-media alliance to promote the public group

Since the beginning of the operation of a WeChat public number, we are actually a media, there are subscribers, there is a daily push of information, their own business, it is not the self-media? Operating self-media, also have to be like operating a company plus the Chamber of Commerce, we also have to hold a group, mixing circle

That winter a recommended three self-media alliance, we are very necessary to join in, the benefits of a great deal, we can recommend each other, support each other. These three are: WeMedia, Panda Self-Media Alliance, JMedia. there are several other alliances, and even industry-specific self-media alliances, which we will talk about in the next issue.

Summary:

After talking about so many ways and means, partners must, must, must not ignore the root, the root is content - content is king.

Mobile Internet development, the traditional media is thinning, the wind gradually covered by the new media, but the media is fundamentally about the dissemination of content, so like the content of the traditional paper media to do a better quality, such as the reference news, the business community, the business community commentaries, etc., their subscriptions are still very large