Traditional Culture Encyclopedia - Traditional culture - Communication styles in marketing
Communication styles in marketing
This is a communication mix (marketing communications mix) concept in marketing, specifically:
1.Advertising: the promotion of an idea, product, or service in a non-personnel manner at the expense of a specific funder.
2. Sales promotion: short-term incentive behavior that encourages the purchase of a product or service.
3. Public **** relations: building good relations with the company's various public groups by establishing a favorable company image through favorable publicity and coping with or discouraging unfavorable rumors, news, or events.
4. Personnel marketing: the introduction of products by the company's sales staff to achieve the goal of sales and customer relationship building.
5. Direct Marketing: Direct contact with carefully identified target customers to obtain a direct response and build a lasting customer relationship. Utilizing tools such as telephone, mail, fax, e-mail, and the Internet to make direct contact with specific customers.
*I hope this helps, thanks ^_^
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