Supply Chain Quality Management Issues and Strategies

Supply chain quality management issues and strategies

Supply chain quality management is through the individual links of the supply chain organization, to build a complete and effective supply chain quality assurance system, to ensure that the supply chain has a sustained and stable quality assurance capabilities. Below I have compiled an article about supply chain quality management, take a look:

First, the process of generating supply chain quality

With the development of social productivity, the social division of labor is becoming more and more detailed, the degree of specialization is also increasing, the importance of supply chain quality management is becoming increasingly prominent. The supply chain is a business network consisting of suppliers, manufacturers, distributors and customers who provide each other with raw materials, components, products and services. In the supply chain environment, product production, sales, after-sales service needs to be completed by the supply chain member enterprises *** with the completion of product quality objectively by the supply chain member enterprises *** with the completion of the product quality of the formation and realization of the process of the distribution of the entire supply chain scope. Therefore, to build a complete and effective supply chain quality assurance system, to ensure that the supply chain has a sustained and stable quality assurance capability, can respond quickly to user and market demand, and provide quality products and services, is the main task of supply chain quality management.

Second, the supply chain quality problem case study

(a) KFC? Sudan red? incident. When the second? Sudan red? shell bombed, KFC was caught in a new crisis public relations. 2005 March 15 KFC was exposed? New Orleans wings? and? Chicken Burgers? contained Sudan red? After that, early in the morning of March 16, KFC first issued a notice to all stores to stop selling the two products and announced a recall of all contaminated ingredients and other products. However, unfortunately, it has not yet had time to calculate? supplier responsibility? s account, three more of its own products, Beijing? Spicy Chicken Leg Burger? The first is the Beijing Spicy Chicken Thigh Burger. Spicy Chicken Wings? and the "Chicken Wings", which are also known as the "Chicken Wings". Chicken Popcorn? Ingredients used? Spicy marinade? were found to contain Sudan red. In fact, KFC food products contain Sudanese Red was first discovered in the United Kingdom, and on February 18, 2005, the United Kingdom made an investigation into the presence of Sudan Red in KFC foods. Sudan red? All food withdrawal, in the UK Food Standards Agency have recalled 474 kinds of suspected products soon after the Chinese state industry, quality supervision, health departments and other joint notice, requiring strict market supervision and inspection of suspected products, and require enterprises to self-check.

According to industry experts analyze, KFC and McDonald's, its logistics system has GMP standards, ?GMP? is the abbreviation of Good Manufacturing Practice in English, the Chinese meaning is ? Good Manufacturing Practice (GMP) is an acronym for Good Manufacturing Practice, which means Good Manufacturing Practice in Chinese. GMP is the abbreviation of Good Manufacturing Practice, which means Good Manufacturing Practice (GMP) in Chinese. Good Manufacturing Standard? GMP is an autonomous management system that pays special attention to product quality and health and safety in the production process. It is a set of mandatory standards for the pharmaceutical, food and other industries, requiring enterprises from raw materials, personnel, facilities and equipment, production processes, packaging and transportation, quality control and other aspects of the relevant national regulations to meet the health and quality requirements, the formation of a set of operational practices to help enterprises improve the corporate health environment, timely detection of problems in the production process, to improve and can be realized? Product identification and traceability? Whether it is an order, delivery, there must be a detailed record of the distribution process to whom it was given, who took over, who is the production quality department, there are documents based on the batch number record. In the event of an anomaly in the product, each shipment could theoretically be tracked through the records. In other words, KFC should be able to recall all the Sudanese red-containing ingredients from that batch from Keefe Foods Ltd. under the documentation.

The parent company of KF Foods (China) Co., Ltd. is a large international food seasoning manufacturer founded in 1919 in Chicago, USA, and currently has factories or laboratories in nearly 30 countries and regions around the world. Keefe Foods (China) Co. About? Sudan Red Statement on the Sudan Red issue said that after receiving notification from the relevant authorities that it suspected that one of its products might have been mixed with Sudan Red, the company had received a report from the Ministry of Food and Drugs of the Republic of China. Sudan Red The company immediately sent all of its red raw materials and products to official organizations for testing and identified the presence of Sudan Red. Sudan Red The raw material containing sultanas was the red pepper powder provided to Keefe by Kunshan Hongfang Aroma Co. Hongfang also argued that they had been wrongly accused, and they immediately countered this by saying that ? Sudan red? The company did not add, was detected in the product contains? Sudan red? Ltd. provided by the use of Anhui Yimen dried moss containing? Sudan red? Ltd. Sudan red incident? Became a no one to take responsibility for? No head case? Therefore, in this process, the problem may appear in many places:? Incomplete and erroneous records of batch numbers of raw materials; failure to follow the principle of first-in-first-out of raw materials, resulting in omissions; lagging recovery after the open letter.

KFC as a global restaurant chain, its supply chain is very complex and fragile, involving product design, production, sales has been to the recycling of all links, if you do not pay attention to the supply chain management, once any of these links of the lack of information or management problems, the rest of the supply chain will be geometric amplification of the problem, which leads to the whole supply chain out of control. The whole supply chain is out of control.

(ii) Toyota's? recall? On August 24, 2009, Toyota's two joint ventures in China, GAC Toyota and FAW Toyota, announced that they were recalling some Camry, Yaris, Veracruz, and Corolla sedans from August 25th due to defective parts, involving a total of 688,314 vehicles. This is the largest number of recalls since the implementation of the automotive recall system in China in 2004.

Toyota car manufacturing is the use of the following ladder structure: the first level of spare parts manufacturers as a functional parts specialist manufacturers efforts to produce, the second level of the following manufacturers are mainly engaged in the production of labor-intensive small batch production or sub-parts, or to undertake the processing of outsourcing tasks. In general, the second-tier manufacturers are small businesses with fewer than 100 employees, and the third- and fourth-tier manufacturers are family workshops with fewer than 10 employees, so that the basic structural system has remained virtually unchanged until now.

With today's perspective, Toyota's supporting structural system has become anachronistic in the fast-changing trend of world economic development. From Toyota's performance can be seen, the Japanese OEM's close supporting system is being challenged by the following three aspects: (1) too close with the supplier's supporting the domino effect is easy to produce; (2) with the supplier's resources tend to be diversified, globalization, the establishment of a transparent, fair and comprehensive supply system will be conducive to the further reduction of costs, overly close relationship may hinder the procurement process optimization; (3) this supporting system to a certain extent, not only misses the opportunity for suppliers to contribute equally, but also strikes the enthusiasm of external suppliers to improve.

However, this supply chain management model of close collaboration with upstream and downstream enterprises in the supply chain allows Toyota to focus on vehicle development and production at the same time, but also allows Toyota to bear a huge risk. Because, once a link in the supply chain is wrong, Toyota's supply chain system will be like dominoes as the collapse. As early as a few years ago, Toyota's common platform model began to be widely questioned. Once a Japanese tire supplier factory fire, directly leading to the Toyota production shutdown for two weeks; another time is a subsidiary of the Toyota steel plant explosion, product supply is not timely, resulting in Toyota had to suffer another shutdown. In the aftermath, Toyota learned from the lessons, but the effect of this model change is very little.

And the recall allowed people to look beyond the false aura and scrutinize the potentially fragile chain of Toyota's lean manufacturing model and supply chain management. For its part, Toyota says the main cause of the problems is a quality issue with gas pedal pedals made by U.S. auto parts maker CTS Corp. And the problem may lie in the fact that for the sake of technological secrecy, Japanese companies use different generations of technology in their domestic factories and overseas factories and even collaborating factories, i.e., a higher version of the technology is used in the domestic factories. In this case, the problem is that the supply chain management is based on the standardization of standards and management. In the globalization of the same chain using different scales, too many human adjustment factors, the probability of problems naturally increased.

(3) Sanlu's? The "tainted milk powder" incident. In June 2008, Gansu, Jiangsu and other places reported many cases of urinary stones in infants and young children, and the investigation found that the children consumed Sanlu brand infant formula related. Leading comrades of the State Council attached great importance to this and made important instructions, requesting the relevant departments to immediately organize and carry out investigations, proactively, promptly and accurately announce the truth, immediately take measures such as stopping production and recalling, to ensure the safety of consumers, and seriously deal with those responsible. The Ministry of Health, together with relevant departments, set up a joint investigation team to Shijiazhuang in the early hours of September 12, together with the Hebei Provincial People's Government and relevant departments to carry out an in-depth investigation of the incident. It was found that the 'main cause' of the urinary stone disease in a number of children was the presence of melamine in the milk powder taken by the children. Melamine is a non-food chemical raw material and is strictly prohibited as a food additive according to national regulations. The presence of melamine in some batches of Sanlu brand infant formula was artificially added by unscrupulous elements to increase the protein content of raw milk or milk powder. The investigation team concluded that this was a major food safety incident.

Sanlu Group source of raw milk there are four main ways: First, the pasture mode, that is, centralized feeding more than a hundred cows unified milk delivery; Second, the dairy farming community mode, that is, by the owners of the district to provide sites, dairy farmers in the district to feed their own cows, by the community unified milk distribution; Third, the milking parlor mode, that is, free-range dairy cows, to the milking parlor unified milk delivery; Fourth, the above three ways The three modes are crossed. Among them, the farming community and milking parlor mode are more difficult to control quality standards, they have no uniform standards, but also in the legal regulation of loopholes. Therefore, Sanlu milk supply using retail farming, milk station purchase and other methods is very easy to quality problems. One thing that is certain is that there are problems with the quality control system of the companies themselves.

Three supply chain quality management strategies

Through the analysis of the above cases, it is easy to see that whether in the catering industry, manufacturing industry, or dairy industry, agricultural industry, there are supply chain quality and safety problems. Therefore, it is very meaningful for the study of strategies to solve or improve the supply of this quality and safety problems.

(i) Lean supply chain. Lean supply chain is from product design to the customer to get the product the whole process necessary steps and partners to integrate, rapid response to the changing needs of customers, the core is to reduce and eliminate waste in the enterprise, with as few resources as possible to maximize customer satisfaction. The adoption of a lean supply chain has become a way to reduce waste, cut costs, shorten operational cycles, provide enhanced customer value, and thus increase the competitive advantage of an organization? great approach?

(ii) Agile supply chain. In the increasingly fierce competition, market demand is more complex and changing network era, it is necessary to use the agility of the idea of the entire supply chain management, in essence, the idea of optimizing the integration of internal and external resources of the enterprise, more emphasis on the supply chain in response to the diversification of customer demand in the speed of the goal. Through the control of capital flow, material flow and information flow, suppliers, manufacturers, distributors, retailers and end consumer users are integrated into a unified, seamless and high degree of functional network chain in order to form a highly competitive dynamic strategic alliance.

(iii) Focus on the study of supply chain customer demand. In supply chain management, the study of customer demand is a very important activity. Customer demand is an important input to supply chain quality management, and is the starting point for a new round of quality improvement. In order to satisfy customers, it is necessary to collect and obtain customer demand information extensively without any interruption, and to narrow the ? quality gap?

(D) *** with the participation of R & D, innovation. *** with participation in R & D that is, suppliers are invited to participate in the R & D process. This will greatly accelerate the manufacturing company's innovation activities, resulting in better product quality. In addition, manufacturers can also assist suppliers in improving raw materials and packaging. Collaborative R&D between supply chain firms is a widely used method of supply chain management, with cooperation between upstream and downstream firms, as well as between competitors, and with increasing emphasis on cooperation between competitors.

(v) Optimize supplier selection and effective management. after the 1980s, ? Horizontal integration? management model gradually replaced the early enterprises commonly pursued? Vertical integration? Management mode, enterprises through the use of external resources, and constantly improve their core competencies to gain a competitive advantage in the market. At this time, due to the formation of product quality through a number of upstream and downstream enterprises and organizations, suppliers and outsourcing manufacturers to provide parts and components, the quality of semi-finished products will have a direct impact on the quality of the final product. Therefore, it is necessary to strengthen the selection of suppliers and outsourcing manufacturers and quality co-management according to the characteristics of the advanced manufacturing model.

(F) create e-commerce platform, electronic supply chain. For those branches throughout the country distribution-oriented small and medium-sized enterprises, the use of information technology and the development of the Internet to monitor branches, offices, sales representatives, agents and even stores, counters has become an imminent project. To truly realize electronic supply chain management, first of all, we must analyze the business process, eliminating and integrating inefficient links, business process redesign to adapt to the needs of the supply chain cooperation; second is to carefully select the appropriate supply chain management software and excellent implementation of the consultant team, the realization of electronic supply chain management in stages.