Glory and wisdom screen enters the Red Sea of color TV, fighting bloody battles with domestic color TV counterparts?

New Express News The color TV industry has long been the Red Sea market. According to the latest data released by AVC, the retail volume of China color TV market in the first half of 20 19 was 22 million units, down 2.7% year-on-year. Retail sales reached 64 billion yuan, down 1 1.8% year-on-year.

In this context, Huawei entered the battle group with smart screens. On August 10, Glory officially released the world's first terminal product using Huawei's HarmonyOS operating system-Glory Smart Screen, as the first product of Huawei's smart screen strategy. Glory Smart Screen brings more scientific and technological innovations into the big screen field, promotes the accelerated evolution of the whole industry, and creates a new experience of smart home life for consumers. What impact will Huawei glory bring to traditional color TV manufacturers when it enters the Red Sea market?

With the progress of the Internet era, traditional LCD TVs have been replaced by smart TVs, and built-in systems and networked smart large-screen terminals have entered thousands of households. However, many users said that smart TVs are not smart after replacement.

Complex operating instructions, chaotic system menus, poor screen projection experience of mobile phones, and single smart home linkage ... The mismatch between the development trend of science and technology and the "evolution" speed of TV has seriously affected the user's family experience.

Yu Chengdong said earlier that we are in an era of change driven by artificial intelligence, Internet of Things and 5G technology. Huawei has also put forward its own 1+8+N full-scene strategy. In the whole scene, traditional TV is the most important screen in the family, but only people under 6 and over 60 are watching it. The current Internet TV is not smart.

At the August 10 press conference, Yu Chengdong, CEO of Huawei's consumer business, appeared at the scene and delivered a speech. He emphasized that "Glory Smart Screen is the first landing product of Huawei's smart screen strategy and Huawei's HarmonyOS system operating system, which is of great significance".

Zhao Ming, president of Glory, said that Glory Smart Screen is not a traditional TV, but the future of TV. Glory makes the smart screen like a mobile phone. By introducing self-developed and innovative Sharp technology into the TV field, Glory Smart Screen will make large-screen products more attractive.

It is reported that as the first product of a brand-new category, the Glory Smart Screen series not only adopts Huawei's latest distributed operating system-Huawei HarmonyOS system operating system, but also carries three Huawei self-developed chips such as Honghu 8 18 smart chips, which have the ability of collaborative intelligence; Built-in lifting AI camera, the first system-level video call function; A new way of interaction between big screen and mobile phone is created, which can realize magic flash projection, magic screen control and other functions; You can also control the smart home together, create a "my home" living space with innovation, and control it globally through the smart screen.

For the first time, glory involved a large-screen terminal. The official didn't want to simply make a big-screen TV from the beginning, but as Huawei executives have always advocated, it should become an important part of the smart life strategy of the whole scene, so the official named it Smart Screen.

Zhao Ming said that Glory is committed to creating a dual center of intelligent life for young people, with the mobile phone as the personal center and the glory smart screen as the emotional center of the family. It will assume more roles in the family and become an audio-visual entertainment center, a multi-device interaction center, an information sharing center and a control management center.

Glory Smart Screen can realize multi-device linkage, integrate smart home display and control, and create a "My Home" living space in an innovative way, allowing users to control the home state of the whole house with one screen. Huawei and Glory are committed to building an open HiLink full-scene smart home ecosystem, and empowering the platform and technology openness to outstanding smart home brands in the industry. With more and more third-party smart home products joining HiLink, users will be free to choose their favorite smart home products.

It is not difficult to see that Huawei is involved in the TV business. In addition to entering the color TV market, it is more important to cut into the smart home market. According to the data, the scale of smart home industry in China is expected to exceed 1 trillion yuan in 2020. Compared with the penetration rate of more than 20% in developed countries, the penetration rate of smart home market in China is still very low, which also means that the smart home market has huge development space and is expected to become the next blue ocean industry.

Not only Huawei's glory, but also traditional color TV manufacturers hope to cut into the smart home market through the big TV screen. In April this year, TCL announced at the spring conference that it would use the terminal to fully enter the "AI×loT" track. Coincidentally, Skyworth also announced the first large-screen AIoT ecosystem in April.

Today's Internet TV, there are not many start-up advertisements. Although this incident is very small, it is very unfriendly to the consumer experience. Zhao Ming said at the press conference that the glory smart screen 1 second wakes up and only takes 2 seconds to turn on, so there is no time for advertising, and there will be no more in the future.

Before the release of the smart screen, glory was crazy. No advertisement was a selling point of the smart screen, which also captured the psychology of many consumers. Zhao Ming said in Weibo before: "Starting advertising and starting advertising, besides advertising, depends on how long it takes to start. If you start a business quickly, you don't need to show any advertisements to consumers. "

No advertising tests the conscience of manufacturers on the one hand, and the technology of manufacturers on the other, because some manufacturers want to add advertisements during the startup or shutdown stage because of the long switching time and advertising space. If the time is short, there will be no such problem.

With Honghu 8 18 chip and HarmonyOS OS, the startup speed of Glory Smart Screen is significantly improved, basically in seconds. At the same time, in view of the phenomenon that an advertisement of about 1 minute can't be closed during the start-up of large-screen Internet TV in the market, glory smart screen will definitely not start advertising, which can be regarded as creating a new trend, which is naturally a good thing for consumers.

Shortly after the release of Glory Smart Screen, users of Xiaomi TV said that Xiaomi had also upgraded its smart TV system and cancelled the boot advertisement. Smart TV users of cool open, Konka and other brands also said that they had cancelled the boot advertisement. From a series of actions of other brands, it can be seen that the release of glory smart screen has indeed played a very important role in the entire smart TV industry.

Before the release of glory smart screen, emerging forces such as smart TV brands such as Xiaomi and PPTV have forced the transformation of traditional TV. In contrast to the fierce competition in the industry, relevant data show that in 20 18, both in the world and in China, the TV retail volume increased slightly year-on-year, and it is expected to decrease in 20 19. It can be said that the domestic TV industry has entered the stock market, and the competition in the whole TV industry is very fierce.

What impact will the entry of glory smart screen have on the industry? Zhao Ming explained that smart screen is the future form of TV, and traditional manufacturers welcome this form to enter the market. "The intervention of smart screens has changed the dilemma of traditional manufacturers falling into price wars. In the future, Huawei will open more capabilities to traditional manufacturers, which will promote the development of the TV industry, "Zhao Ming said.

In fact, before Huawei glory released the smart screen, it had already communicated with the traditional home appliance industry. Zhao Ming said at the July 15 communication meeting: "When we communicated with the traditional TV industry, everyone welcomed us to enter this industry. We have always stressed that we entered this industry in the hope of bringing value to this industry, rather than killing it into a "sea of blood" in a red sea market, but constantly adding value to the industry and constantly improving this industry with brand-new innovative ideas and technologies.

Most traditional TV manufacturers seem to welcome Huawei's glorious "smart screen". Li Dongsheng, Chairman of TCL Group, said that under the new market driven by AIOT, TCL is willing to work with Glory to break the user's definition of TV. At the same time, Samsung, Hisense, Skyworth and TCL, which have made great achievements in the field of product intelligence, have also re-planned their product attributes on the product pages of official sales channels, and even directly marked them as new attributes of "smart screen". Dare to embrace change is the embodiment of the enterprise's attitude towards new concept identification.

More obviously, for the glory smart screen, traditional TV manufacturers began to benchmark. On the day before the release of Glory Smart Screen, Hisense released the Hi Table system and the first S7 series products equipped with this system, which made a brand-new interactive upgrade to the big-screen social scene. On the morning of the release of the glory smart screen, Xiaomi announced that Xiaomi TV video call is coming, and TV and mobile phone, TV and TV can talk to each other; XESS, a high-end brand owned by TCL, will release a new product in Shenzhen this Friday with the theme of "subversion from this moment" and the attribute of "smart screen". ...

Huawei said that it hoped to set the initial sales target of smart screen products at 6.5438+million units, which undoubtedly grabbed the biggest piece of cheese for China color TV market to enter the stock market. It may just be a smoke bomb to jointly expand the market, and Huawei Glory and traditional TV manufacturers will eventually fight to the end.