What is the concept of Focus Media?

Media focus is a brand-new concept in modern advertising mode. Focus is an advertising model, which classifies the advertising audience and uses digital technology to direct information to the target audience.

The biggest disadvantage of traditional advertising model is its high cost, which can not effectively convey information to the target audience, resulting in a lot of waste of funds. Focus is to classify the audience. For example, Focus Media has locked the consumer groups into white-collar workers in commercial buildings and high-grade residential villas. This group has considerable spending power and is also the backbone of society, with a strong desire for younger consumption. In this way, after putting some high-end products on LCD TVs in the elevators of these buildings and forming a large-scale network, the disadvantages of traditional advertising will be solved.

Focus Media is also the first China media company to be listed on NSDK.