How to do brand marketing in the post epidemic era?

After being swept by the sudden epidemic situation for the nth time, cut off many brand offline activities, but also lost a lot of brand exposure opportunities, when a lot of enterprises throughout the year marketing investment plan is disrupted, all walks of life in the face of the traumatized market economy, most of them are in a "wait-and-see", "lost" state, "this environment whether to continue to invest in brand marketing? "This environment is still to continue to invest in brand marketing?" "Is it necessary to cut the advertising and marketing budget?" Each enterprise heart point up the question mark, cautious and conservative ...... At this point, it is worthwhile to look at the following data cases of several well-known enterprises. Procter & Gamble, in the 2019-2020 fiscal year marketing expense investment, not only did not reduce, but constantly showing an incremental increase in the state, 2020 and 2019 marketing expenses compared to the first quarter year-on-year growth of 2.29%, the second quarter year-on-year growth of 4.56%, the third quarter year-on-year growth of 7.07%, the fourth quarter year-on-year growth of 6.45%. Speaking at a panel on marketing, CFO Jon Moeller said there is no reason to cut marketing spending now. Because this is the time to make consumers aware of the benefits of the P&G brand and how it can meet the needs of their families. Good Future, the leading education company in the country, has been in an expansion phase. In addition to the increasing number of staff and learning centers, Good Future has also been increasing its marketing investment. The financial report shows that from fiscal year 2016 to fiscal year 2020, Good Future's marketing expenses increased from $74 million all the way to $853 million, and the proportion of operating income increased from 11.87% to 26.05%. The year-on-year growth rate in the past three years was 92.14%, 99.92% and 76.20%, which were significantly higher than the growth rate of revenue.2020 marketing expense trend chart Corvus, a professional thinker in home service robotics, the cash outflow from operating activities in 2020 amounted to $6.052 billion, while 2021 has incrementally increased to $11.847 billion, a year-on-year growth rate of 95.75%, and the marketing expenses from 2018 to 2020, Coors' marketing promotion and advertising expenses are 9.75%, 11.42% and 12.82% of operating costs, respectively. Going back to the human resources industry, Manpower, which is already well known in the industry, the financial report data during the epidemic also showed continued investment in offline branding and digital marketing to increase brand awareness actions. These headline companies are continuing to build their brand value and increase brand exposure on an ongoing basis, even against the backdrop of the epidemic. The industry leaders are telling us that the basic pattern of the market to support the operation of the economy has not changed, the industry market there is still the possibility of bottoming out so, at this moment, it is more important to buck the trend of publicity! Seize the first opportunity! What is the correct opening posture of brand marketing in the post epidemic era? How to make marketing expenses point to point marketing in place? Let us help you solve it, one step at a time! Tens of millions of online communication network coverage of national offline tournaments authority to recognize the benefits of participation in traditional/emerging media, mainstream portals tens of millions of dissemination of sound volume of the whole media publicity matrix to promote corporate/individual branding Provincial Association of the official self-media publicity matrix, accurate coverage of the crowd even under the epidemic, the brand marketing is still the fastest! The most direct! The way to enhance brand value, the more in the difficult environment and pressure, the more outstanding enterprises will pay attention to the construction of brand value, against the trend, seize the first opportunity. You, what are still hesitating? Enrollment consulting 13016021846 (WeChat same number)