Traditional Culture Encyclopedia - Traditional culture - What is the operation mode of express delivery? What is the operation mode of express delivery?
What is the operation mode of express delivery? What is the operation mode of express delivery?
The traditional mixed mode is that the company joins some regions outside, and the franchised enterprises are authorized to enjoy the market operation and management rights in these regions, and the head office does not participate in any business activities. There are two kinds of original ecology in traditional mixed mode: one is direct marketing, which is generally the practice of establishing direct marketing outlets in major cities and joining in underdeveloped areas to speed up the construction of outlets. Second, franchising is the mainstay. The direct operation of such enterprises is mainly due to the emergence of areas that are poorly managed and not joined, which are directly operated by the head office, or the head office chooses areas with mature markets and recycles them by purchasing management rights. These areas are operated by the boss of the head office, but the operation mode is different from that of the head office.
2. Modern hybrid
A management platform is a direct investment by the company's headquarters to establish its own management companies in various business fields, some or most of which are in the form of joining, and regulate the local market through the management companies, so as to supervise whether the franchisees or enterprises carry out business development and market operation in accordance with the company's unified norms. This model only gives franchisees the right to market development, which is a relatively advanced mixed model.
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