Audi traditional channel model

At the Shanghai Auto Show two years ago, SAIC Audi brand was officially unveiled. Subsequently, A7L, Q5 e-tron and Q6 were listed one after another, and the fuel and electric products were laid out in two lines. At the same time, it has promoted new business models nationwide and embarked on a unique road of luxury goods.

At the Shanghai Auto Show two years later, SAIC- Audi's entire product matrix was unveiled, and each car made new progress, which became a major focus of this auto show.

The first is the 2023 Audi Q5 e-tron, which is also the first show of its auto show. The price of the new car is 298,500-432,500 yuan. Compared with the old models (365,438 yuan+0.25-435,500 yuan), it lowers the threshold while maintaining the style of luxury models, and expresses SAIC Audi's sincerity to China and China.

Specifically, the 2023 Audi Q5 e-tron comes standard with L2+ intelligent assisted driving, AR-HUD augmented reality head-up display, electric trunk, AR real-life navigation and voice recognition control system. At the same time, the cruising range of the 50 e-tron quattro version has been increased from 520 km to 550 km, further enhancing the consumer's car experience.

In addition, at this year's Shanghai Auto Show, SAIC Audi also launched a special edition of Audi Q5 e-tron Darth Vader and Shadow Vader, with a price of 33. 15-43.25 million yuan. The special edition model is not only more personalized in appearance design, but also gives consumers a higher level of experience in configuration.

In terms of appearance, Audi Q5 e-tron Darth Vader and Shadow Vader are based on the mecha suit. From the logo to the rearview mirror to the roof, it has been blackened, and with the excellent silver-gray chrome-plated metal grille, it creates a dynamic and elegant temperament. In terms of configuration, the special edition comes standard with Bang &；; Olufsen audio, 2 1 inch Thundershadow wheels, leather seats, etc. , giving users a higher level of enjoyment.

Besides the Audi Q5 e-tron, the Audi Q6 and the Audi A7L also have special versions of Darth Vader and Shadow Vader. Among them, Audi Q6 Darth Vader and Shadow Warrior are based on flight suits, and the price is 55.51-61.1ten thousand yuan.

In terms of appearance, the Audi Q6 special edition skillfully creates a mysterious and restrained texture through two advanced shades of black and gray, while the existence of 2 1 inch RS hurricane wheel hub and straight waterfall gray checkered aluminum trim panel highlights the sports style of the new car in detail.

In terms of product adjustment, the official labeled the Audi Q6 Special Edition as "Aviation Class Cockpit". In order to be worthy of the name, the new car is equipped with intelligent quattro system, DCC adaptive dynamic suspension system and Bang &；; Advanced configurations such as Olufsen audio echo the positioning of "aviation cockpit" in terms of driving quality and comfortable experience.

Audi A7L Darth Vader Edition and Shadow Warrior Edition have the same optimization logic. In terms of appearance, there is a visually conflicting contrast between the dark car body and the red sports seat, which can leave a deep impression on consumers at first sight. At the time of B&, the 45TFSI version will set the intelligent electric tailgate as the standard, and the 55TFSI version will include B&; O 3D surround sound, enhanced Audi Pro pilot suit and intelligent electric tailgate suit are listed as standard, which greatly enhance the value content and show sincerity.

In addition to introducing more luxurious products, SAIC Audi has also made a deeper thinking on its business model. In fact, at the beginning of the establishment of the brand, the official clearly stated that "SAIC Audi is a blank sheet of paper, which will get rid of the traditional models currently used by Beijing Benz, BMW Brilliance and FAW Audi, and cater to customer needs with customized and personalized new models."

In the past two years, SAIC Audi has been laying out around this direction. On the one hand, innovatively adopt the model of agents and service providers to enhance the insight into users' consumption habits. It is reported that this year SAIC Audi will vigorously lay out the "SAIC Audi User Center" integrating "new retail, warehousing, vehicle inspection and delivery" to strengthen channel vitality and user experience.

On the other hand, SAIC Audi always adheres to the concept of "customer-centric", goes deep into the user circle, strengthens communication between the two sides, opens to users, creates ecology and realizes the construction of value.

Although it was established only two years ago, SAIC- Audi has initially established a competitive product matrix and has differentiated advantages in business model. We believe that with the research and development of new technologies, the introduction of new products and the optimization of new models, SAIC- Audi will accumulate a lot and run out of the "acceleration" of high-quality development.

This article is from Che Yi 1 Che Meng, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.