Five Creative Trends for Marketing Campaigns in 2023

Consumer Markets Increase, AI Wave Rises 2023 is destined to be a year full of new changes, so what will happen to marketing trends in 2023? We might as well venture a guess. Meta-universe marketing: brand marketing wind mouth coming meta-universe concept since 2021 began to burst fire, with virtual reality and other technologies continue to mature, it opens up a world full of possibilities for the brand. the meta-universe built by AR fertile ground for the playability of the marketing to provide a greater expansion of the space, at the same time, to provide a good marketing opportunities for the brand and more out of the circle of the possibility. For example, China Daily launched digital employee Yuan Xi, CCTV launched virtual anchor Xiao C, Baidu launched AI digital person Xijiajia, etc. In 2023, in addition to the establishment of virtual person, brands can pay more attention to AI technology, real-time marketing, video marketing, mobile marketing and other means in the meta-universe, all-round layout of the meta-universe. Marketing digitization: the new normal in the future Early digital marketing was relatively simple, mainly placing large-size Banner ads on portals. Nowadays, under the digital economy, digital marketing is a high-level marketing activity based on digital multimedia channels, such as traditional media advertisements, as well as new Internet advertisements and other digital media channels, to achieve marketing accuracy, quantifiable marketing effects, and data. The key point of digital marketing lies in in-depth data management, analysis and mining, which can better serve users. Currently, e-commerce operations, user operations, advertising is the highest degree of digital application in the field of marketing. 2023 and beyond, marketing digitalization will become the new normal. "Viral" marketing: the power of fission can not be underestimated through the independent dissemination of the user, in the short term to form a "viral" spread significantly, the marketing cost tends to be close to 0, its cost is low, the effect is good, is a kind of Internet-specific marketing tools. For example, last year's explosive small game "sheep a sheep", well-designed routines, with "advertising flow", in the exposure of the most hot, has earned a lot of money. Although "sheep a sheep" after a short burst of fire returned to calm, but it undoubtedly proves a truth: Internet products have always been a game to pinpoint the human nature, who pinpointed the human nature, who will be able to succeed. Youth marketing: brand rejuvenation should not be delayed the wave of new consumption can not be separated from the user groups to promote and help, along with the growth of young users, generation Z (95) gradually become an influential consumer crowd. Their love of new things and pursuit of fashionable and trendy lifestyles have ushered in new development opportunities for brands that are endowed with personalized features and social attributes. Nowadays, brands, no matter old or new, should always stand together with young people, establish effective emotional links, and successfully empower the brand with strong youthful upgrading. Content marketing: traffic code short video, the rise of live bandwagon, the boundaries of content and advertising have become increasingly blurred, and good content is becoming a new wealth code for enterprises. For enterprises, content is not just advertising, but also information that delivers product value to users, thus realizing the purpose of marketing. As the cost of advertising is getting higher and higher, more and more companies are establishing branding departments to open up the upstream and downstream value chain and guarantee the output of their own content value. In the future, the form of content marketing is no longer limited to graphics, short videos and so on. The above list of several development trends is only the future development trend of China's network marketing is very characteristic of several aspects of the creative marketing exploration there is a long way to go, we need more creativity to meet the needs of people and society.