The content of international marketing mix strategy

International marketing mix strategy includes product strategy, pricing strategy, channel strategy and promotion strategy.

I. Product strategy

It mainly includes the entity, service, brand and packaging of products. Refers to the collection of goods and services provided by enterprises to the target market, including the utility, quality, appearance, style, brand, packaging and specifications of products, as well as services and guarantees.

Second, the price strategy

It mainly includes basic price, discount price, payment time, loan terms, etc. Refers to the economic returns that enterprises pursue when selling products.

Third, channel strategy.

Location is usually called distribution combination, which mainly includes distribution channels, storage facilities, transportation facilities and inventory control. It represents all kinds of activities organized and implemented by enterprises to make their products enter and reach the target market, including methods, links, places, warehousing, transportation and so on.

Fourth, promotion strategy.

Promotion combination refers to the communication activities that enterprises use various information carriers to communicate with the target market, including advertising, personnel promotion, business promotion and public relations.

Function:

1 is conducive to the coordinated development of enterprises.

2. Make the enterprise's resource allocation more reasonable.

3. Supervise and control the business activities of enterprises.

4. For the change of competitors' behavior, the enterprise can decide the contingency measures in advance.

5. The enterprise can compare the result with the predetermined goal.

6. It helps to avoid many foreseeable mistakes.

7. By analyzing the future environmental system, we can find new opportunities.

8. In the process of strategy formation, employees' participation can stimulate their initiative and enthusiasm.

9, can avoid duplication of labor and waste.

10 provides a clear focus for the promotion of the whole enterprise.