How to deal with mature marketing?

A: After entering the mature period, the sales volume of products grew slowly, gradually reaching the peak, and then slowly declining; The sales profit of products also began to decline from the highest point in the growth period; The market competition is very fierce, and similar products of various brands and styles appear constantly.

For mature products, it is advisable to actively extend the maturity or recycle the product life cycle. To this end, the following three strategies can be adopted:

1. Market regulation. This strategy is not to adjust the product itself, but to find new uses of the product, seek new users or change the promotion method, so as to expand the sales of the product.

2. product adjustment. This strategy is to meet the different needs of customers and attract customers with different needs through the adjustment of the product itself. Any adjustment of the overall product concept can be regarded as the re-launch of the product.

3. Adjustment of marketing mix. That is, through the comprehensive adjustment of four marketing combination factors: product, pricing, channel and promotion, the sales volume will be stimulated to rebound. Common methods include reducing prices, improving promotion level, expanding distribution channels and improving service quality.