The emergence of media redistributes traffic.

The emergence of self-media has brought about the redistribution of traffic. In the past, media resources were in the hands of a few people, such as TV stations, magazines and newspapers. At that time, almost all of them appeared on these platforms, and from the media platform, every ordinary person can register their accounts for free and share their hobbies, opinions and values, thus generating traffic and trust. Traffic trust is the basis of business value.

10 years ago, the most expensive advertisements were before and after the CCTV news broadcast and the prime time of the four Davids five years ago. The current traffic is divided among ordinary people who have accumulated strong traffic through video, live broadcast and writing. Without intermediate links, the network weakens the monopoly of resource information.

No matter what your status is, you can show yourself on the Internet, with no background resources and no relationship. There is no such thing as talent in this era …

2.

Read books, write reading notes, enhance memory, reserve knowledge, so that you are not short of materials. Book reviews are very popular on the internet and in the market, benefiting more netizens and others. Those who write well can get a good manuscript fee.

We can insert the Dangdang and Taobao shop links of this book in the article. If readers see this article and are interested in this book, they can place an order, then the author can get a commission and the user can save the cost of selection. This is the self-media content e-commerce model, and the future must be the mainstream.

Then, the content of reading notes is refined into video copy, which is published on video platforms such as Mile Mile, Tik Tok and Aauto Quicker. , another material, once again get traffic exposure. The publishing house will also give some reading blogs a promotion fee.

We can also record the same book reviews and post them on Himalayan, Dragonfly FM and other audio platforms. This is one point of investment, n times of return, and more than one thing. ...

3.

I saw a couple open a bookstore of more than 400 square meters in Shenyang on a certain platform. The decoration design is exquisite and creative.

Last year, the epidemic was almost unbearable. They were on the verge of bankruptcy several times. They tried everything to save themselves. By writing articles online, some foreign netizens support taking care of their business and barely maintain it.

During the National Day last year, they wanted to have a big promotion in their bookstore and get some money back. I didn't expect the truth to be much worse than I thought.

The lady set up a stall on the street opposite the bookstore to deal with the books in stock, but unfortunately few people bought them. By the way, she took beautiful photos of ancient books on a platform and shared them for several days. Many netizens asked for a link to the book, which made her see another possibility.

Due to the need to upload the platform to sell books, I finally finished it at the beginning of this year and opened the store. The couple sent videos, recommended good books and did blind box activities. Every weekend, they sell books and live with goods for two days. Things are getting better and better.

This person is responsible for explaining books and choosing products. He used to be an investigative reporter for a famous newspaper. It is said that he is the last major in China. This lady has written three books before and works in the media industry.

Since last year's National Day hostess inadvertently tried to share online, the traffic is getting better and better this year, and they are also invited to go directly to the warehouses of some well-known publishing houses for live broadcast. The highest turnover of a live broadcast100000.

She said, I now have more than 65,438+million fans, which is the population of a small town, so I must recommend my favorite good books.

Their physical bookstore has been open for four years without making money, and it's exhausting to bet all their savings on it. In the end, they turned over the internet. Now they have shrunk the bookstore from more than 400 square meters to 40 square meters, but the monthly turnover is more than 10. The most important network has unlimited development space, which makes people more relaxed.

I watched the video and live broadcast from her account, which was very real and cured. Every time, she advised netizens not to open a physical bookstore unless they really have money and leisure.

They witnessed the desolation of traditional paper newspapers, and then started their own businesses, becoming a very distinctive bookstore owner, but experienced the feather and sorrow of offline stores.

In them, I saw a kind of people with great feelings fighting against the trend. Fortunately, in the end, they made another beautiful turn.

In reality, how many people are still trapped in the torrent of life, unable to find the direction, tangled and powerless.