Microfilm development and growth period, the traditional media encountered the impact of what?

1, the core competitive advantage of the news is not in place to grasp, did not establish a reasonable model of sustainable development.2, the market circulation is reduced, the turnover and profit cliff-type reduction.3, the advertising market is shrinking, can not be very good attraction to the audience and advertisers.4, the traditional mode of editing the timeliness of the low lack of competitiveness.5, lack of composite high-end talent. 5, the lack of composite high-end talent.

Microfilm is microfilm, also known as microfilm. It refers to the new media platform through the Internet to disseminate "a few minutes to 60 minutes" of the film, suitable for viewing in the mobile state and short-term leisure state, with a complete storyline "micro (ultra-short) time" (a few minutes - 60 minutes) screening, "micro (ultra-short) cycle production (7-15 days or a few weeks)," "micro (ultra-short) cycle production" (7-15 days or a few weeks). 15 days or weeks" and "micro (ultra-small) scale investment (a few thousand - thousands / million yuan each)" of the video ("film-like") short films, the content of a blend of humor and quirky, fashion, public welfare and education, business customization and other themes, can be a separate piece, but also to the extent that it can be used to create a film. Theme, can be a separate piece, can also be a series into a drama.