How to do the operation and promotion of small programs

With the development of Internet technology, the development of small program technology is also more and more mature, the function of the small program is also more varied, docking entrances are also more flexible, there are more and more merchants and enterprises to carry out the development of their own small program. Then how to operate and promote the small program?

One, the operation of the small program:

1. Small program is the company's products or services to display the platform

Even better small program interface and small program content, if the quality of the products and services provided is no highlights or even lower than the normal level, but also will greatly reduce the use of small program development before the expected effect. Small program to operate well, then the first step is to have products that can attract people or services that make people comfortable.

2. Positioning is the key

Positioning, is to locate their own development of small program products in the use of which people?

3. The operation of the activities after the circle of powder is also key

The first step after the launch of the small program is to locate the target population according to the target group, large-scale circle of powder, this step of the circle of powder is just a user, can not be counted as a fan, only the user in the experience or after the purchase of the business products, can be counted as a fan.

Two, the promotion of small programs:

1. First of all, print the QR code of the small program, pasted in the most obvious position

This is the traditional way of promotion, but the advantage is still more close to life. You can make the QR code of the small program into a poster and paste it in the obvious position of the store, or display the poster separately, so that customers can scan the code to enter the small program to achieve the purpose of promotion.

This type of method, suitable for physical stores, the store's goods on the shelves, convenient customers to submit orders.

2. Public number and small program homepage association, make full use of the original fan traffic

The small program and public number association, so that readers can read the article can see the appropriate preferential activities, and can immediately click the link to enter the small program store, so as to achieve the purpose of the promotion of the small program.

3. Small program forwarded to the WeChat group chat or friends, to achieve the fission of fans

With the social nature of the WeChat group, the small program code sent to the group, can effectively increase the exposure of the small program.