Milk enough how much to mention is considered crosstalk

Develop the channel corresponding strategies and programs.

2. The means of assessment should not be the only goal of sales. Milk manufacturers in the care of dealers sales performance at the same time should be in the process of reaching the goal to provide some help. For example: to help develop downline network, product training, after-sales service. Will focus on sales into a wider range, such as market order, customer satisfaction, new customer development; appraisal system should be avoided to take the ladder type of rebate policy, and should take the "basket" rebate form. In addition to sales discount rebates, while taking the cash discount, market order incentive discounts and other forms of combination.

3. Regional milk packaging and logistics signs. In the goods issued to different regions, milk manufacturers can be differentiated by means of different packaging and regional milk codes. The advantage of doing so is that it is easier for manufacturers to grasp the direction of the flow of products, so that dealers have something to worry about. Even if the discovery of tampering phenomenon or have real evidence, it will be relatively easy to deal with a lot.

4. Contractual constraints. Explicitly join the restrictive clauses on inventory behavior and the penalty system. At the same time, the inventory behavior and year-end rebates linked, once found tampering with the dealer's rebates canceled.

Milk anti-tampering based on "one thing, one code" technology, empowering "milk anti-tampering" solution, based on the "one thing, one code" system, adding big data support. Anti-tampering solution has changed the traditional audit mode, through the consumer code after the data to determine whether the milk products across the region tampering. With the consumer at the center, the consumer is both the customer and the brand's free tampering auditor, thus reducing costs.

Traditional milk anti-tampering way feedback time is long, low efficiency, data inaccuracy, and the use of "one thing, one code" anti-tampering system, high efficiency, data feedback timely and accurate, feedback lag is not exist.

Through the milk anti-tampering code (based on "one thing, one code" empowerment) management inventory, to help brands build milk anti-tampering system, easy milk management at all levels of distribution.

"One item, one code", "one code", "one bottle, one code", milk products labeled with "anti-tampering code

Built milk tampering system, change the traditional manual mode, into an automatic audit mode, according to the milk tampering data, the development of milk tampering plan or marketing plan.

Data can be found in one click, through the milk tampering code, you can view the distribution of dealers at all levels, inventory, sales and so on. All aspects of the data report real-time view, timely feedback to the milk brand managers, to achieve anti-tampering can be controlled, the price can be managed, decision-making basis.

Milk market competition is fierce, the advantages of one thing one code is trending. Enterprises have passed the stage of barbaric growth, the milk tampering problem can not be ignored, now most of the brands are beginning to apply a one-item anti-tampering system to solve the tampering pain points, and borrow scientific, data, institutionalized, intelligent way to manage tampering, so as to regulate the market, making the beverage industry rapid development.

The application of the one-item-one-code milk tampering system not only helps brands solve the problem of tampering in the market, but also achieves cost reduction and efficiency. Shopping malls such as the battlefield, only to do better, in order to seize the opportunity to exceed their peers, taking advantage of the great trend of one thing one code, should ride the wave, in the blue ocean market, seize the opportunity to seize the user share.

Tampering is the most typical phenomenon in the channel conflict, many dealers in order to obtain abnormal profits, deliberately lower than the manufacturer's sales price to non-jurisdictional sales. This behavior, the harm is serious: reduce the operational efficiency of the marketing channel, resulting in corporate channel pricing system disruption, channel obstruction, dealers on the distribution of the product brand loss of confidence, and even lead to the destruction of the enterprise's marketing channel network.