Why are traditional old shops in China becoming more and more difficult to operate?

I think it is one-sided and incorrect to say that time-honored restaurants make so much money and there are no young people. Now that they have made money, many people will flock to them. The reason why not many young people join in is that most people's ideas have not changed. Or information asymmetry, leading to the vast majority of people do not know that old restaurants make money. In the fierce market competition, some time-honored products have been confined to the local market for many years, and even local consumers are becoming less and less. Why are they in such a dilemma? Find out how many factors are involved.

The burden of the first innovation is too heavy. Time-honored enterprises generally have their own flagship products, which are deeply bound with brands and achieve mutual success. However, how to adapt the products born in the era of agricultural handicrafts to the new consumption environment is a problem that time-honored enterprises must face. Take entity time-honored products as an example. Classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. When developing new products, are they faced with real ideas? Baobao is worried about losing old customers, not winning young people, and both ends are not pleasing.

The second market development is not ambitious. The reporter found that some time-honored enterprises are used to coming here, but they don't pay attention to the cost. An old brand interviewed, well-known in Europe, America and abroad, will soon come to the store to taste, full of praise. The store is full, individuals from all countries come to the store to take photos with some overseas Chinese, and traditional festivals such as the Spring Festival will place orders from overseas. However, over the years, enterprises rarely take the initiative to go out and explore overseas markets. Third, the operating mechanism is not flexible. The reporter visited and found that time-honored enterprises are generally divided into listed enterprises, state-owned enterprises, private enterprises and other time-honored leaders. Some state-owned enterprises are conservative in pioneering and innovating, while private enterprises face some practical difficulties in operation, which also makes it difficult for Laozi to forge ahead.