Traditional catering brands attract attention.

No matter on the street or around the campus, we will find many small restaurants or restaurants. With the enhancement of consumers' brand awareness, we will find it difficult to develop into a brand. As we all know, brand strategy, as the highest strategy of an enterprise, plays an inestimable role in its long-term development. Speaking of catering brand strategy, it is actually a series of enterprise management and marketing means that can produce brand accumulation, mainly including: branding decision, brand user decision, brand name decision, brand strategy decision, brand repositioning decision, brand extension strategy and brand renewal. As a huge competitive group in China market, brand strategic planning is essential for catering enterprises to stand out, so what should be paid attention to in brand strategic planning? 1, brand positioning Brand positioning is based on previous market research. Only when we have a correct understanding of the market, consumers and competitors can we know what direction we should take and put our catering brand in a correct position. Brand positioning of catering mainly includes market positioning, price positioning, image positioning, geographical positioning, crowd positioning and channel positioning. 2, brand naming When it comes to naming, I can't help but think of Confucius' sentence: "If the name is not correct, then the words are not smooth, then things can't be done", and an idiom derived from this classic: The name is justified! A good name is a kind of spiritual wealth owned by an enterprise and a product. A good name can always arouse people's beautiful association, spur and encourage its owner. 3. Brand design is the tip of the iceberg, but it is very important! Brand design is the correct positioning and visual communication of the enterprise itself based on the correct brand definition. It is an image entity that helps enterprises to develop, which not only helps enterprises to correctly grasp the brand direction, but also enables people to remember the corporate image correctly, quickly, effectively and profoundly. 4, brand marketing, the era when wine is not afraid of deep alleys is long gone. No matter how good the brand is, no matter how good the product is, you need to shout. Especially in such a harsh market environment and fierce competition, brand marketing of catering is the most important. Put aside the theoretical debate between product school and marketing school for the time being. In any case, brand marketing of catering is a very important link to win the market.