Laser new track, Hisense layout of the commercial market

In recent years, the projection market, the most extraordinary change is the rise of laser light source technology, laser not only promotes a complete revolution in projector light source technology, but also the change of the competitive landscape of the projector market set off a reshuffle, known as the most disruptive change in the history of projector development.

The reason why the market is so excited, the most important reason is that the laser light source for the emerging brands in the realization of the projector technology to provide a new track, so that emerging domestic brands finally have the opportunity to take advantage of the traditional projector manufacturers to stand in the same starting line, to participate in a completely free of the burden of the race. In the laser display of the new track, in addition to the rise of these new brands Light Peak, Polaris, millet, but also Hisense, LG, Samsung, Sony, these domestic and foreign display giants lined up, not only opens up a new dimension of the projection market, but also let the projection market is full of imagination.

When it comes to Hisense, we have to talk about Hisense's TV, which is a household name. As a newcomer in the field of laser, Hisense maintains its own advantages in the achievement of laser products, as always, with great merit. Relevant data show that from 2015-2020, the compound annual growth rate of laser TV reached 213.8%, becoming the fastest growing display technology. According to the global authoritative data company Omdia statistics, in the fourth quarter of 2020, Hisense, Changhong, Xiaomi and several other companies occupied 60% of the global laser TV shipments with an absolute advantage.In the whole year of 2020, Hisense continued to lead the global laser TV market by occupying 53% of the global laser TV shipments.

Obviously, Hisense has become the biggest winner in the global laser TV market, which also confirms the viewpoint that countless people have high hopes: the laser has brought about a brand new market pattern reshuffle, and national brands are standing out in this new track. Hisense video technology limited vice president, general manager of Qingdao Hisense Laser Display Co., Ltd Wang Wei introduction: in 2007, Hisense started the laser display technology research and development work, and won the national "863 program" support. In this more than 10 years, Hisense R & D team after thousands of experiments, focusing on the durability of laser display, reliability and other core problems, breakthroughs in a variety of technical bottlenecks, with the core technology innovation to realize Hisense in the laser TV industry leading position. From 2014 to 2020, just 7 years, from monochrome laser, dual-color laser and then three-color laser, from the initial 2K, 4K and even next year's upcoming 8K resolution products, Hisense laser has been leading the market product and technology iteration.

The thick accumulation in the field of laser TV makes Hisense laser's thin hair in the commercial market very comfortable. This year's infoComm is Hisense Laser's third appearance at the show, and Hisense wants to pass on Hisense Laser's next strategic direction - laser commercial projection products - to the industry through the largest event in the professional audio and video industry.

Wang Wei said: "In the field of commercial projection, although Hisense is still a new face. But we have been sharpening our swords for ten years, and we are very confident that we can replicate Hisense's successful experience in laser TV to the commercial market. In the display field, Hisense has 52 years of accumulation of picture quality technology, adhere to the TV's picture quality standards to promote the development of laser technology on the ground, fully capable of continuing to promote the improvement of picture quality in the commercial field."

It is reported that as of June 30, 2021, Hisense has applied for a total of 1,439 domestic and foreign patents in the field of laser display, and 575 have been authorized. It has laid the most solid foundation for the optimization and upgrading of the industry.

Wang Wei introduced, "Hisense has achieved a leading share in the field of laser TV, and all kinds of technical indicators and requirements are in the leading position. It is based on Hisense's advantages in the industry chain and industry demand, based on Hisense's accumulation of laser TVs in the home living room, we believe that Hisense's technological advantages and production capacity advantages that have been built up in the field of laser display make us capable of expanding commercial laser products."

Since 2007, since the beginning of the promotion of laser technology research and development, Hisense has always been around the color, brightness, clarity and other core indicators to define the laser display products, in the living room TV technology accumulation, Hisense to the optical engine aspects of the advantages of the expansion of the commercial projection products, is committed to the development of telephoto engineering machine, to promote the conference, exhibition displays, education and other areas of the solutions

Hisense has gradually completed the layout from product to program.

This year's InfoComm show, Hisense laser flagship solutions in the field of commercial projection have been unveiled.

Among them, the 4K ultra-short focus, high lumen flagship product T68 to create a 4K convergence solution, not only solves the projector in a small space projecting high-resolution picture problem, but also in the picture quality, stability, chromaticity uniformity and other aspects of the leading market, and take into account the health of the laser light source, eye-care product features. This program can be used in high-end meetings, high-end exhibition halls and intelligent command centers to meet the market demand for different proportions of the projected image. In the recently concluded 100th anniversary celebration of the founding of China's ****production party, T68 "on" the Tiananmen Square, after more than 300 hours of uninterrupted operation of the test, did not occur a flash screen, power outages, signal interruptions, etc., the successful completion of this major task of the service support work.

The T50 new product has been well received by dealers and customers since it was launched in June. In this exhibition to T50 + whiteboard, T50 + conference tablet, T50 single multiple product form to display. This product is positioned to focus on the education market and conference room scenarios, Hisense laser constantly to integrate the industry's existing product resources to enrich the terminal solution. In the display program with the electronic whiteboard, conference tablet, perfect presentation of the laser display health eye protection, large and small screen synergy, intelligent office / teaching features.

In addition, the debut of the P80 product, the first 10,000 lumen 4K telephoto product, is the first step in the telephoto field of Hisense. Compared to the industry's 1080P telephoto products, the P80 ensures an outstanding advantage in picture quality with its ultra-high configuration of 4K and 10,000 lumens.

Just pushing a few products, creating a few solutions and making some quick money is obviously not in line with the values of an enterprise of Hisense's volume scale. "From a product to an industry, from a company to an industry, to create a complete ecosystem, with a stronger voice", this is where Hisense's ambition lies, said Wang Wei.

In the 8K this new wind upward, Hisense is tightly laid out. Wang Wei believes that 8K will bring great competitiveness to the laser TV, just like the 4K technology of the year, from HD to 4K, although the industry chain was not mature at that time, but whoever realizes the import of technology and products first, who will seize the first opportunity. The laser display to achieve 8K, luminous efficiency does not decrease with the growth of resolution, and can even be improved, therefore, has a laser efficient light source of laser TV is the best technology carrier to realize 8K display. For commercial laser projection, 8K is a powerful addition to the competition of projection products and liquid crystal.

Standing at the height of the industry chain, Hisense is making all-round attempts to mobilize the resources of the industry chain to promote its own leading position in 8K technology.

At the strategic level, in August 2020, Hisense was invited to join the 8K+5G live broadcast industry chain coordination working group (alliance) led by the Ministry of Industry and Information Technology, and participated in the first large-scale 8K UHD live broadcasting activities for consumer terminals in Beijing in the application of 5G+8K, which is the next step towards realizing the 5G 8K demonstration in Beijing and even in the whole country.

To realize the 8K image presentation, you need hardware, content, and decoding capabilities. 2020, Hisense successfully developed the first domestic 8K image quality chip HV8107, which realized a breakthrough of core image quality algorithms in terms of motion smoothness, color fidelity, HDR contrast, and AI image quality enhancement. It realizes 2K to 8K, 4K to 8K ultra-high resolution image resolution by applying independent AI algorithms and other core technologies, making the picture more delicate and more distinctive. Wang Wei revealed that Hisense 8K laser TV is also in development, and is expected to be listed in 2022.

With 8K support, Hisense Laser's leading position in the TV market will undoubtedly continue to strengthen, and in the application of more diversified scenarios in the professional display market, with 8K ecosystem capabilities will be like a tiger adding wings to help Hisense win in the competition for the next generation of display technology.

"From a product to an industry, from an enterprise to an industry", this is Hisense's corporate mission defined for itself. In the laser TV industry, Hisense has driven the entire laser industry, the entire display industry, through one product, one enterprise. Hisense hosted the Global Laser Display Industry Forum as the industry's largest display event, every year across new heights, expanding a new circle of friends, upgrading the new industry chain, Hisense to do exactly what the leader!