Traditional Culture Encyclopedia - Traditional culture - Lawyer industry how to do network promotion?
Lawyer industry how to do network promotion?
Law firms are suitable for network promotion, the network to obtain the case has been formed in the legal industry **** knowledge, many law firms or lawyers 80% of the case from the network promotion.
Big brand big law firms are doing
Beijing top ten law firms, among them PCG, Jingshi long-term have to do network promotion, PCG headquarters to do brand promotion and around the branch to do the case promotion, Jingshi and the family of law firms also long to do promotion.
Local law firms have to explore the network
Guangzhou Guohui Law Firm, Shanghai and the base of the Law Firm, Foshan Xiong He Law Firm, Dongguan Antong Law Firm, Zhongshan Guanghan Law Firm, etc. have a certain degree of fame in the local community, and have to carry out network promotion to obtain the case source.
Individual lawyers are relying on the network
Individual lawyers around the world, but also to join the paid promotion of the industry, as well as lawyers to establish a website, SEO optimization, or with the Huarun.com, and other third party source platforms to obtain the case source.
Law firms to promote promising
Lawyers, law firms and legal platforms have entered the game, enough to prove that the network promotion is promising, the author is responsible for the Pearl River Delta, Guangdong, a law firm's paid promotions, a day to get up to more than 100 phone calls from customers, criminal, matrimonial, traffic, labor and industrial injury cases have.
The input-output ratio of paid promotion in the law firm industry is about 1:5 on average (pay 1 yuan for advertising, collect 5 yuan).
Multiple channels, high professional requirements
Currently the network promotion channels to Baidu bidding, 360, Smarter and Sogou as the main, headlines (including Jitterbug), Taobao Tmall and the United States as a supplement, as well as a number of industry platforms, such as: Baidu Law Pro, Hualu.com, Litu, looking for the law and so on.
Asset-light, high return on investment
The author after manipulation of the test, found that the effect of the best for the Baidu bidding promotion and headline streaming promotion, Baidu can do more than 1:5, headline can be done 1:8 or so of the return on investment.
Promoting talent is the key to success
Input-output ratio, depending on the experience and level of the promoter, industry experience is particularly attractive, if there is no law firms to promote the experience of the early stage will go a lot of the wrong way, it is very likely to enter the pit, to get all the value of the chicken and the chicken advice.
In short, the law firm network promotion is the trend, the competition is becoming increasingly fierce, to find the right professional promoters, especially critical.
This industry to do 1:2.5 will not lose money, veterans can do 1:5, my friends, a god can do 1:10.
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