Development status of digital traditional industries

With the rapid development of high technology and the continuous progress of the digital information age, the digital media industry, as a new big industry, puts forward new requirements for the society. "Culture as the body and science and technology as the enzyme" is the essence of digital media. Because the development of digital media industry reflects a country's strength and industrial level in information service, traditional industry upgrading, cutting-edge information technology research and integrated innovation to a certain extent, digital media has been highly valued by governments all over the world, and major countries and regions have formulated relevant policies and development plans to support the development of digital media.

More and more developed countries have begun to take vigorously promoting the development of digital media industry as an important strategy for national economic development. In China, the development of digital media industry has also been highly concerned and supported by leading departments at all levels, and it has become a hot direction of market investment and development. During the Tenth Five-Year Plan period, the National 863 Program took the lead in supporting the research and development of key technologies such as online game engine, collaborative animation production, three-dimensional motion capture, human-computer interaction and the construction of public service platform for animation online games, and built four national digital media technology industrialization bases in Beijing, Shanghai, Changsha, Hunan and Chengdu, Sichuan, respectively, which played an important demonstration and leading role in the formation of digital media industry agglomeration effect and the development of digital media technology.

According to relevant professionals and authoritative departments, the next five years will be a crucial period for the development of digital media technology and industry in China. In order to further promote the development of digital media industry with high added value and low consumption during the Eleventh Five-Year Plan period and overcome the technical bottleneck in the development of digital media industrialization, under the guidance of the High-tech Department of the Ministry of Science and Technology, the software and hardware technical expert group of the National 863 Plan organized relevant forces to deeply study the concept, connotation and framework of digital media technology and industrialization development, extensively investigated the development status and trends of digital media technology industry at home and abroad, carefully analyzed the bottleneck problems in the development of digital media technology industrialization in China, and put forward five future ones.

Through data collection, analysis and investigation, teachers of Linyi Electric Power School know that triple play is one of the development trends of digital media industry in China, and triple play is not only an unavoidable problem for telecommunications and broadcasting, but also a necessary strategy for national information construction. After the integration of the basic services of the three networks, the integration of user terminals is natural. Triple play refers to the interconnection of telecommunications, broadcasting and the Internet through the Internet TCP-IP protocol. Telecommunication network and Internet have basically merged in the telecommunication industry; 3G mobile Internet has realized the convergence of communication and Internet, and the launch of CMMB of China Broadcasting Mobile has successfully realized the triple play of 3G networks.

The digital media industry chain derived from digital media is also worthy of our consideration, similar to digital media publications. Today's digital media publications are gradually developed by absorbing "nutrients" such as print media, broadcast media, film and television media and computer application technology. Its appearance is not accidental, it is the product of an era, specifically, it is the inevitable product of the maturity of computer technology and the arrival of the information age. If art design wants to develop, it must have bright spots that can reflect the latest technology.

In the process of creating digital media publications, we should pay attention to technical expression, but we should not "groan without illness" and make digital media publications into technical exhibitions. Therefore, in the process of creating digital media publications, we should emphasize the organic combination of technology and art. Only by the perfect combination of art and technology can we have successful digital media publications.