How does Taobao's capital flow, logistics and information flow work?

Information flow is a group of information moving in the same direction in space and time, with the same information source and information receiver, that is, a collection of all information transmitted by one branch (information source) to another branch (address). Each information flow constitutes the information network of the enterprise, which is called the nervous system of the enterprise. Whether the information is smooth or not determines whether the production and business activities of enterprises can operate normally.

Information flow is the vein of enterprise development.

cash flow

Capital flow refers to the process that users transfer their own funds into merchant accounts after confirming the purchase of goods. As the most special of the three streams of e-commerce, capital flow plays an important role. In e-commerce, customers purchase goods or services by browsing web pages, and pay online through postal services after the purchase is completed. Whether the money paid by customers can reach the merchants safely, timely and conveniently is related to the ultimate success or failure of the transaction. Therefore, online payment is of great significance to both customers and businesses. The key to online payment is the construction of capital flow platform.

Logistics (logistics)

Refers to the displacement of goods in space and time, including procurement and distribution, logistics processing, warehousing and packaging in the circulation process. Its purpose is to meet the logistics needs of enterprises and customers, eliminate all forms of waste in the logistics process as far as possible, pursue continuous improvement and innovation in the logistics process, reduce logistics costs and improve logistics efficiency. A successful logistics system should at least achieve 5R, that is, deliver the right goods to the right customers at the right time, in the right place and under the right conditions.

First of all, any e-commerce transaction must include this "third stream". They are always together and cause and effect each other. Like polyphonic music, the three main lines are intertwined, chasing each other and kneading into a little after the climax. Any trader must deal with this "third-rate" before completing a transaction. Secondly, the continuous progress of information technology and the continuous improvement of logistics system efficiency have created conditions for the integration of "third-rate". The effective interaction of the three constitutes a complete e-commerce model: information flow is the main body of the model and the basis of capital flow and logistics; Capital flow and logistics are the blood of the model and the result of information flow.

Therefore, in e-commerce transactions, capital flow is the condition, information flow is the means, and logistics is the process. These are all formed for enterprises and enterprise chains to meet the needs of end customers.