What does digital collection mean to traditional culture?

Digital collection refers to the unique digital voucher corresponding to specific works and artworks generated by blockchain technology, which realizes authentic digital distribution, purchase, collection and use on the basis of protecting its digital copyright.

Domestic digital collection platforms are mainly divided into three categories: traditional Internet giants, powerful platforms and vertical platforms based on * * * *. Its digital collection involves intangible culture, sports, film and television, aerospace, famous artists and other industries and fields. In the current commercial marketing, digital collection can empower brand IP, help to enhance brand value and develop innovative commercial marketing models.

People's Daily also published an article on June 10, saying, "In the digital age, making good use of the positive value of digital collections and keeping them away from hype can stimulate more new kinetic energy and provide more choices for people's better life needs."

Digital technology is superimposed on traditional cultural IP, which collides with generate's creativity across borders. In addition, based on blockchain technology, digital collections have unique marks and clear copyrights. The unique ideas of some platforms, such as "the combination of reality and reality, online subscription of several collections, and offline gift of cultural creations", have well solved the contradiction between the inclusiveness of prices and the scarcity of collections.

Digital collection has the characteristics of collection, viewing and socializing, which can not only satisfy young people's psychology of pursuing experience and individuality in the new era, but also make traditional culture spread in people's favorite way, so that young people can deeply feel the traditional cultural heritage. At the same time, it can also stimulate the new commercial vitality of cultural and creative industries, and further let excellent traditional cultural elements enter the homes of ordinary people.

Heluo www.heluolian.com