How to write the present situation and development trend of cosmetics industry?

Present situation and development trend of cosmetic industry;

1. The global cosmetics market is growing slowly, and China ranks second.

Cosmetics appeared after the economic development reached a certain stage and people's demand for beauty. Affected by the global economic slowdown, the growth rate of the global cosmetics market has dropped significantly in recent years. According to Euromonitor data, the compound growth rate of global cosmetics market in 2009-20 19 was only 2.5%, of which the negative growth rate was 7. 13% in 20 19, and the global market scale reached 499.6 billion US dollars in 2019.

2. The cosmetics industry in China is highly prosperous, with a huge scale and rapid growth.

From the domestic cosmetics market, with the steady growth of domestic economy and the continuous improvement of people's consumption level, the cosmetics industry is growing rapidly. In 20 13, China cosmetics market surpassed Japanese cosmetics market and maintained the highest growth rate in the world.

3. The per capita consumption of cosmetics in China is lower than that in other developed countries, and the market potential is huge.

Although the United States has the largest cosmetics market, its per capita consumption only ranks seventh, with a per capita consumption of $282 in 20 19. On the other hand, in China, the per capita consumption in 20 19 years was only USD 50, which was only 1 1%, 16%, 17% and 18% of China, Hongkong, Japan, Norway and the United States.

4. After the epidemic, the cosmetics industry in China continued its high prosperity.

Affected by the epidemic, Euromonitor predicted that the cosmetics market in China would be 507.8 billion yuan in 2020, up by 6.3% year-on-year, with a growth rate of 202 1 0-1%. According to this forecast, by 2025, the cosmetics market in China is expected to reach nearly 900 billion yuan.

5. There is a huge cosmetic market in China.

In 20 19, the market scale of cosmetics industry in China reached 477.7 billion yuan, up by 13.84% year-on-year, and the growth rate was higher than that of the whole world.