What is the difference between all-media operation and e-commerce operation?

Traditional e-commerce operation: Taobao, Tmall, JD.COM, Pinduoduo and other e-commerce companies on our shopping website platform are called Class I e-commerce.

New media e-commerce operation: Tik Tok, Aauto Quick Short Video Live Platform, Xiaohongshu, and Bili Grass New Media Platform are collectively referred to as new media e-commerce.

Differences between platforms: the rules of the game are different, but they are also interlinked; The attributes of each platform are different, but they are also complementary;

The similarities are: testing the logistics production supply chain ability, product quality, customer service and brand marketing ability of merchants.

Complementarity is the perfection of rules, the integration and supplement of logical algorithms before promotion tools, the promotion tools of new media gradually learn the advanced technology of Taobao algorithm, and the promotion tools of traditional e-commerce learn the changes and upgrading points under the trend of new media;

The truly qualified e-commerce operation should be the integration of traditional e-commerce operation and new media e-commerce operation, so as to achieve strong complementarity between the content platform and the e-commerce platform! Then improve their general skills: brand planning, user operation, visual VI;

All-media operation refers to the comprehensive operation using various media. E-commerce operation refers to the operation by using the Internet and mobile intelligent tools.