What is the production model of fast fashion clothing

Summary: The fast fashion apparel industry is developing very rapidly, thanks to the branded apparel franchise model adopted by fast fashion apparel, which links suppliers directly with consumers, thus reducing costs and gaining price advantages in the purchasing stage, production stage and sales stage. The adoption of such supply chain management in the fast fashion apparel industry is characterized by direct access to consumer information, unique and innovative merchandise planning, simplification of supply chain links, and reduction of demand forecasting risks. Here's a look at the production model and characteristics of the fast fashion apparel industry! What is the production mode of fast fashion clothing

From the operation mode, most of the supply chain management of fast fashion clothing adopts the private label clothing franchise mode, that is, production and sales are directly connected to eliminate the role of supply chain intermediaries, directly facing the suppliers and customers of the business model. To achieve from planning to production, logistics, sales process refinement management, to achieve real-time control of the market needs. The specific application of its model is as follows:

1, procurement stage: global procurement, customized R & D

In terms of material decision-making, let the design team, MD team, marketing team, the material of the group's relevant responsible person to participate in the discussion, gathered together, and then finally the final decision by the clapboard. In terms of product research and development, new materials are developed through strategic cooperation with other companies to gain greater competitiveness. For the purchase of materials, fast fashion clothing also attaches great importance, not only to the quality of raw materials, but also to the stability of the raw material supply. In order to ensure the stability of the source of supply will generally sign a contract with the supplier two or three years in advance, which not

Only can ensure a stable supply of goods, but also save operating costs, as well as to deal with changes in market demand brought about by the rising costs.

2, the production stage: outsourcing, cost savings

In the product design stage, not only to design the trend of the product style, the production department will also calculate the production cost of each product to ensure that in the future sales stage can be sold at a reasonable price to sell better sales. If the cost of production is appropriate, the product will enter the production stage for production; if the cost of the product is too high, the enterprise will first consider reducing the cost, and then consider whether to enter the production. The production of fast fashion clothing is basically outsourced, with production bases established in countries where productivity prices are cheaper.

3, sales stage: direct sales, reduce inventory

The use of apparel supermarket operations, greatly improving the customer's purchasing efficiency, and will be positioned in the consumer population to the age of 10-30 years old, this easy, convenient way of operation is loved by the majority of consumers. There are professional inventory management departments in different sales countries. This department monitors the sales and inventory situation in the country in real time, and determines the quantity and method of delivery for out-of-stock stores. At the same time, each inventory management department should also respond to the headquarters in a timely manner to the sales situation, to strengthen the control of the headquarters on the individual divisions. Each sales store only need to concentrate on their own sales can be, the company every day, every week, according to the inventory unit to implement sales management, inventory management, target and performance management, the sales of products and profits of the integrated management, to establish a kind of normal sales price and discount promotional price of products between the balance of the structure.

What are the characteristics of the supply chain management of the fast fashion industry

1, direct mastery of consumer information, unique and novel merchandise planning

With a strong information collection system, not only can the development of fashion trends in the situation of the integration of information, but also a rapid response to customer demand. In addition, fast fashion clothing also pay special attention to the opinions from customers, can be based on customer feedback or requirements to design products that customers need.

Through the use of excellent information systems, the fastest speed of these information to the design headquarters, through the analysis and refinement of the designers, to design the market needs of the clothing, and this process can be said to be accurate and fast.

2, simplify the supply chain, greatly compressed logistics costs and time

The secret of the cheap operation of fast-fashion clothing lies in the "self-production and self-sale" mode. In the company's planning, and to ensure the supply of raw materials in advance, on this basis, and then to their own factories to send product orders. In this way, it can avoid the clothing products from the factory to the consumer to go through multiple intermediaries, thus simplifying the supply chain, greatly reducing the cost of the product, and also reduces the circulation between the intermediaries, thus speeding up the speed of goods into the market.

The real source of cheapness is the omission of intermediaries from production to sales and the implementation of non-return sales.

3, ECR mode, reducing the risk of demand forecasting

Channel flattening is the basic skills that large-scale enterprises must have, unlike the traditional apparel industry, the circulation management of the fast fashion apparel industry is QR (Quick Response) system, which focuses on shortening the lead time of the delivery, which can eliminate the impact of the out-of-stock, and quickly respond to customer demand.

The fast fashion apparel industry uses the ECR (Effective Consumer Response) system, which is commonly used in the food industry, and which focuses on establishing a consumer-oriented retail model that is centered on efficiently meeting consumer demand and improving the efficiency of the supply and demand chain. After incorporating the ECR system, immediate data from retail stores is directly analyzed to remove slow-selling items, quickly replenish vacant items, assess potential effective consumer demand, and formulate factory orders. By controlling the pace of decentralized orders, a large number of factory orders are dependent on the stores, allowing them to better exercise their right to decentralize orders and realize the conversion of regulation between factory supply and market demand.

Uniqlo can not only maximize consumer demand under the ECR system, but also flexibly respond to additional orders, improve turnover efficiency, and achieve benign inventory, thus achieving the predictable effect of cost control.

4. Emphasize supplier selection and maintenance, and establish strategic partnership

In order to build core competitiveness, the design and manufacturing of apparel brands and the ability to distribute goods have also put forward higher requirements. Generally designate a factory to produce one or a few categories, and factory synergy, the formation of a good set of orders, process management approach to further apportionment of procurement, production and logistics and other supply chain costs, and each other to reach a long-term, strategic cooperation, the formation of the fate of the **** the same body.

Under this long-term bundled and close cooperation model, the quality of products is also better guaranteed when manufacturers carry out mass production. In order to better manage the manufacturers, skilled craftsmen are sent out to the factories to teach them this entire set of factory management skills from fiber, weaving, spinning, dyeing, sewing to the supply of finished products by dispatching skilled craftsmen specialists engaged in product development, financial management, etc. to the partner companies, who are stationed at the front line of factory production.

With the participation of the skilled craftsmen, the partner factories are guided to adopt the same production processes and production methods, which can significantly improve the quality of the factories and effectively realize the management and control of product quality.