What does the new retail of automobiles mean and how to operate it?

To understand the new retail of automobiles, we can start with retail and new retail. As we all know, retail refers to the process that a brand's goods finally reach consumers through brand general agents, distributors at all levels, grocery stores, etc. Traditional retail is a "single line", for example, through offline stores, shopping malls and goods to users. Since the rapid development of the Internet, the mode of commodity trading has gradually changed. One of the changes is that you can leave out the middle agent and contact consumers directly. The online flagship store of xx brand is such an example. Later, the rise of O2O was another stage of new retail, and online and offline began to merge, such as online ordering and offline delivery. The advantage of this new retail is that users are more convenient and the price is more economical.

The same is true for the new retail of automobiles. In the past, the automobile circulation mode was manufacturer-dealer-consumer; Or manufacturer-dealer-second network/auto shop-consumer. Now the new car retail platform can directly filter out the intermediate links and directly face the car buyers. The new retail of automobiles will change the commercial ecology of automobiles in the future. More and more new forces will adopt a model different from the previous commercial chain and build their own brand stores and online and offline sales networks. In addition, there are platforms such as car enjoyment and good car easy to sell, so that more consumers can buy cars conveniently and safely.