How to operate domestic traditional websites?

First, the introduction of website operation refers to all the work related to the post-operation management of the website in order to improve the efficiency of website service users; The scope usually includes website content updating and maintenance, website server maintenance, website process optimization, data mining analysis, user research management, website marketing planning and so on. Common indicators of website operation: PV, IP, registered users, online users, website bounce rate, conversion rate, paying users, online time, purchase frequency, ARPU value. To measure the success of a website operation, it is estimated that these factors are inseparable, such as specialty, interaction, user experience, and the highlights of domain name registration query (highlights built around profit model). A simple formula, specialty+interaction+user experience+highlighting profit. Second, professional operation mode: professional websites can be measured by websites of similar leading industries. For example, if you are engaged in securities websites, you should look at the website design styles of professional securities websites such as Finance, Securities Star and Oriental Fortune, compare your own websites, select the essence and discard the dross, and plan and design your own website. Interactivity: websites with strong interactivity are more sticky. As long as you have a clear positioning and are tired of early promotion, users accumulated over a period of time will not be lost, so that the website traffic will be more stable and will increase several times. It is much more reliable than relying solely on the traffic brought by Baidu. So before planning, please pay attention to whether your website is highly interactive. Forums and blog platforms are good interactive tools, so I won't talk about the specific usage. User experience: User experience includes a wide range of things, which are reflected in every detail of the website, such as website login settings, advertising layout, whether there will be editing errors, etc. Specifically, you can find relevant positions to study. Highlight: This is the most important thing. Bright spot refers to a business model built around the profit model, that is, the positioning of your entire website should focus on this bright spot, and the development of business model should focus on this. If there is no bright spot on a website, it is easy to die and finally walk into a dead end. Vertical websites can be embedded with some popular business models on the Internet, such as Witkey and auction. Of course, in addition to the profit model, highlights can also be implanted with something that users find valuable. Third, the operation steps market analysis: the function and role of the website: "After the website adopts the new development system, the website must have novel content. The effects and functions of the new page can not only attract visitors, but also provide entertainment for visitors. " Whether users directly benefit from the website: "What users can get from the website itself is what we are most concerned about. To build a website, we must let users know what they can get from it, so as to reflect the meaning of the website itself. " Advertisements and customers that the website needs: "The advertisements of a website can bring direct benefits to the website, and customers are also a propaganda force, which can let people who don't know understand and share them with those who know." Solution: Determine the technical solution of the website according to its functions. Adopt a stable and fast processing North-South interworking server. Select the operating system, unix, Linux or windows 2000/NT. After analysis, we put into the development of functions, paying attention to stability and security. The enterprise Internet access solutions and e-commerce solutions provided by systematic solutions are still developed by ourselves. Website security measures, anti-hackers, anti-virus programs. Related program development. Such as web programs ASP, PHP, JSP and other database programs. We recommend a molding publishing system based on PHP or ASP. Content planning: plan the content of the website according to the purpose of the portal website. E-commerce websites should provide member registration, detailed service information, information search and inquiry, personal information confidentiality measures and related help. If there are many columns in the website, otherwise, you can consider using website programming and designate someone to be responsible for the relevant content. Note: the content of the website is the most important factor to attract visitors. Without content or useless information, it will not attract visitors. Web design: Web design and art design requirements, web art design should generally conform to the overall image of the website, comply with CI norms. Pay attention to the color, picture application and layout planning of the webpage to maintain the overall consistency of the webpage. Web design is checked by the artist. The overall image and specifications must conform to CI, echoing from top to bottom. The placement of pictures and modules also has its own characteristics and styles. The adoption of new technology should be decided by considering the distribution area, age class, internet speed and reading habits of the target audience. Different people have their own habits, just like being left-handed, so we should choose a moderate mode according to different ages, internet speeds and reading habits, so that everyone can read comfortably. Make a webpage revision plan, such as a large-scale revision within six months to one year. After a website is completed, it's best not to change it too frequently, but once a year, and don't destroy the big style and tone when changing it. Website maintenance: maintain the server and related software and hardware, evaluate possible problems and make response time. The maintenance of server hardware and software is particularly important, and it takes many tests to determine the corresponding speed. Database maintenance and effective use of data are important contents of website maintenance and should be paid attention to. The maintenance of a program's database is equivalent to the inventory of a commodity. After the goods are disrupted, it will be a very troublesome thing, so it is necessary to maintain the program database regularly and clean up some unnecessary redundancy. Content update and adjustment, etc. Web pages must be updated and adjusted within a period of time so that visitors can see new content. Formulate relevant regulations on website maintenance, so as to institutionalize and standardize website maintenance. Formulate the system and standard table of website maintenance, which is responsible by special personnel to ensure the quality and efficiency of website operation. Website testing: Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents: server stability and security. The stability and security of the website server has always been the most troublesome thing, so we should go to the front of the trouble and eliminate the expected trouble first. Program and database testing. Each program has its own corresponding function, and the database is the place where data is concentrated, which is particularly important. Network compatibility testing, such as browsers and monitors. If there are too many open pages, there will be no dead pages. Of course, there are also problems with display resolution and browser version. Other tests required. After doing the above tests, we will use other methods to test the website, such as whether there is a conflict between telecom dialing and Tietong dialing. Website Brightening Certificate: Website Brightening Certificate Concept: Website Brightening Certificate refers to the enterprise's online identity authentication qualification with "official website Certification Certificate" and "official website Certification Mark", and hangs the certificate mark in a prominent position in official website. Website bright card management is due to the virtuality and openness of the network and the website operation rules that market participants should follow, which not only protects the rights and interests of the website but also protects the interests of netizens. Website authentication is the core link of e-commerce, which makes official website visible, tangible and credible, and facilitates netizens to identify, trust and recognize official website. Extend industrial and commercial lighting, synchronize online and offline brands, improve their own brands and operational efficiency, effectively shorten the gap between space and time, and enhance brand competitive advantage through website lighting. Website bright card, let netizens feel at ease, worry, rest assured. It not only protects the rights and interests of the website, but also protects the interests of netizens, which is not only the basis of website operation, but also the efficiency of website operation. Release and promotion: advertising activities released after website testing. After the website is tested, the advertising effect can be achieved through media or online publicity to reach the number of visitors. Website promotion registration and so on.